Earlier quoted context omitted.
The solutions presented great. The made sense. They smelled good. They made great leadership stories. ...but none of it actually mattered to the customer.
Yeah! Reminds me of a project life cycle cartoon I first saw in a software book early in my career. Just now searched for "systems analysis tyre cartoon" and selected this page, which seems the best, on a brief look, since it has both some history and multiple versions of the cartoon: https://www.businessballs.com/amusement-stress-relief/tree-s...
I especially like “how the customer was billed”.