>> The sunk cost of unused office space has been a major factor in companies’ decisions to change their RTO approach, says Kacher. I'm not sure that the author, or the company executives, know what a sunk cost is. Just to clarify, since there is a younger generation on HN now, 'sunk cost' is something you have spent money on that you can't get back. The 'sunk cost fallacy' is the mistaken belief that you have to use…
Make a bad expensive investment but give it up and move on? That's fine.
Make a bad expensive investment then keep pouring money into it because you've already spent so much and can't throw away all this money now? That's the sunk cost fallacy.