> but “all about openness and power users”? That’s not my impression.
...!
I feel like a frog that’s just been shown the bubbles forming on the bottom of the pot.
Granted I’ve been pretty “meh” on Apple the last few years but I’ve still watched the keynotes and kept up with their growth. I didn’t even notice that Apple cleaned developers and pro users from their brand! (pro users as defined by those that are always stretching the limits of the tech, learning, and finding new optimal ways to do things).
I just finished re-watched the uncut WWDC keynote and when developers are mentioned they are now almost entirely talked about in 3rd person while Apple is talking directly to upper management. The most hands-on-tech thing they did was talk for a couple seconds about the WebKit features.
My impression of Apple is shockingly outdated in their favour.
The product pages for both Mac Studio and the Mac Pro (both “Pro” products) either talk specs without highlighting what can be done with them or they talk about media creation. The target demographic here is creative professionals and not technical ones, power users, or developers.
They have served creative professionals for a long time for sure, but they also served power users and technology professionals because they recognized that it was them working with the creative professionals (and sometimes working on their own) to build products with huge markets. I thought that this was still an underlying corporate value at Apple but I see now that they’ve just conveniently dropped it without even a whisper. I guess their new core demographic is content creators and movie studios?
Apologies if this rambles. I had to get it out. I’m still processing this.