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CNET is deleting old articles to try to improve its Google Search ranking

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Re: CNET is deleting old articles to try to improve its Google Search ranking

#481
post #472

Earlier quoted context omitted.

Hi. So I'm the person at Google quoted in the article and also who shared about this myth here: https://twitter.com/searchliaison/status/1689018769782476800 It's not that we discourage it. It's not something we recommend at all. Not our guidance. Not something we've had a help page about saying "do this" or "don't do this" because it's just not something we've felt (until now) that people would somehow think they sho…

Your recommendations are not magically a description of how your algorithm actually behaves. And when they contradict, people are going to follow the algorithm, not the recommendation.

Exactly this, not any different than how they behave with youtube, it seems deceptive at best

Re: CNET is deleting old articles to try to improve its Google Search ranking

#482

Earlier quoted context omitted.

I've noticed something similar on youtube. I search for "how to do X", and instead of just showing me how to do it, which might take 30 seconds, they put a ton of fluff and filler in to the video to make it last 5 minutes. Typical video goes something like: 0 - Ads, if you're not using an ad blocker 1 - Intro graphics/animation 2 - "Hi, I'm ___, and in this video I'm going to show you how to do X" 3 - "Before I get i…

What makes this worse is that there's an increasing trend for how-tos to be only available on video. As someone who learns best by reading, I'm already at a disadvantage with video to begin with. To make it worse, instructional videos tend to omit a great deal of detail in the interest of time. Then when you add nonsense like you're pointing out, it makes the whole thing a frustrating and pointless activity.

The nonvideo content is still there but shitty search is prioritizing video. Obviously video ads pay better.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#483

So google's shitty search now economically incentivizes sites to destroy information. Can there be any doubt that Google destroyed the old internet by becoming a bad search engine? Could their exclusion of most of the web be considered punishment for being sites being so old and stable that they don't rely on Google for ad revenue?

Hello from Google! I work for our search ranking team. Sadly, we can't control publishers who do things that we do not advise and do not recommend. We have no guidance telling publishers to get rid of "old" content. That's not something we've said. I shared this week that it is not something we recommend: https://twitter.com/searchliaison/status/1689018769782476800 This also documents the many times over the years we…

This is the usual if a hazard isn't labeled, it isn't a hazard fallacy.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#484

Earlier quoted context omitted.

Are the employees at Google working on Search aware of how bad search results have become in the past year or two? Literally almost everyone I know, inside and outside of tech, has noticed a significant downgrade in quality from Google search results. And a lot of it is due to artificially inflated SEO techniques.

We've been diligently working to improve the results through things like our helpful content system, and that work is continuing. You can read about some of it in a recent post here (and it also describes the Perspectives feature that's live on mobile): https://blog.google/products/search/google-search-perspectiv...

It's great that you responded to the question. Is there a reason you didn't answer it, though?

Re: CNET is deleting old articles to try to improve its Google Search ranking

#485

Earlier quoted context omitted.

Hello from Google! I work for our search ranking team. Sadly, we can't control publishers who do things that we do not advise and do not recommend. We have no guidance telling publishers to get rid of "old" content. That's not something we've said. I shared this week that it is not something we recommend: https://twitter.com/searchliaison/status/1689018769782476800 This also documents the many times over the years we…

Facebook doesn't have guidance telling content creators to publish conspiracy theories, but their policies are willfully optimized to promote it. Take responsibility for the results of your actions like an adult.

> Take responsibility for the results of your actions like an adult.

"your actions", give me a break. The parent commenter doesn't own Google, and you aren't forced to use the platform.

Are people on this site really convinced that an L3 Google engineer can flick the "Fix Google" switch on the search engine?

Re: CNET is deleting old articles to try to improve its Google Search ranking

#486

Earlier quoted context omitted.

Isn’t mass redirecting 404s to the homepage problematic SEO-wise?

Technically, you're supposed to do a 410 or a 404, but when some pages being deleted have those extremely valuable old high-reputation backlinks, it's just wasteful, so i'd say it's better to redirect, to the "next best page" like maybe a category or something, or the homepage, as the last resort. Why would it be problematic? Especially if you do a sweep and only redirect pages that have valuable backlinks.

I was only talking about mass redirecting 404s to the homepage, which I've heard is not great, I think what you're saying is fine -- but that sounds like more of a well thought out strategy.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#487
post #484

Earlier quoted context omitted.

We've been diligently working to improve the results through things like our helpful content system, and that work is continuing. You can read about some of it in a recent post here (and it also describes the Perspectives feature that's live on mobile): https://blog.google/products/search/google-search-perspectiv...

It's great that you responded to the question. Is there a reason you didn't answer it, though?

Because politics, not solutions, drive big tech.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#489

Earlier quoted context omitted.

I've noticed something similar on youtube. I search for "how to do X", and instead of just showing me how to do it, which might take 30 seconds, they put a ton of fluff and filler in to the video to make it last 5 minutes. Typical video goes something like: 0 - Ads, if you're not using an ad blocker 1 - Intro graphics/animation 2 - "Hi, I'm ___, and in this video I'm going to show you how to do X" 3 - "Before I get i…

Sponsorblock is great for cleaning this crap up. Besides skipping sponsor segments, I have it set to autoskip unpaid/self promotion, interaction reminders, intermissions/intros, endcards/credits, and filler tangent/jokes set to manual skip.

SponsorBlock is basically mandatory to watch YouTube now. I can’t even imagine what it would be like without Premium.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#490

Earlier quoted context omitted.

Facebook doesn't have guidance telling content creators to publish conspiracy theories, but their policies are willfully optimized to promote it. Take responsibility for the results of your actions like an adult.

> Take responsibility for the results of your actions like an adult. "your actions", give me a break. The parent commenter doesn't own Google, and you aren't forced to use the platform. Are people on this site really convinced that an L3 Google engineer can flick the "Fix Google" switch on the search engine?

You said L3 so I was curious. I looked up the guy's LinkedIn [0] and honestly an L3 engineer would have a lot more context about Google's search. Danny, what do you even do?

[0] https://www.linkedin.com/in/dannysullivan/

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