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CNET is deleting old articles to try to improve its Google Search ranking

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Re: CNET is deleting old articles to try to improve its Google Search ranking

#251

So google's shitty search now economically incentivizes sites to destroy information. Can there be any doubt that Google destroyed the old internet by becoming a bad search engine? Could their exclusion of most of the web be considered punishment for being sites being so old and stable that they don't rely on Google for ad revenue?

I'll just assume you neglected to read TFA, because if you had, you would have discovered that it links to an official Google source that states CNET shouldn't be doing this.[1] [1] https://twitter.com/searchliaison/status/1689018769782476800

They say "Google doesn't like "old" content? That's not a thing!"

But who knows, really? They run things to extract features nobody outside of Google knows that are proxies for "content quality". Then run them through pipelines of lots of different not-really-coordinated ML algorithms.

Maybe some of those features aren't great for older pages? (broken links, out-of-spec html/js, missing images, references to things that don't exist, practices once allowed now discouraged...like , etc). And I wouldn't be surprised if some part of overall site "reputation" in their eyes is some ratio of bad:good pages, or something along those lines.

I have my doubts that Google knows exactly what their search engines likes and doesn't like. They surely know which ads to put next to those maybe flawed results, though.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#252

Earlier quoted context omitted.

So whose word do we have to go on that this is beneficial, besides anonymous "SEO experts" and CNET leadership (those paragons of journalistic savvy)? Perhaps what CNET really means is that they're deleting old low quality content with high bounce rates. After all, the best SEO is actually having the thing users want.

Wrong, the best SEO is having what users want and withholding it long enough to get a high average session time.

And I suppose a corollary is: "claim to have what the users want, and have them spend long enough to figure out that you don't have it"?

Re: CNET is deleting old articles to try to improve its Google Search ranking

#254
post #90

Earlier quoted context omitted.

What a fantasy. It does not show any sign of profit decrease. How would a company die with $279.8B revenue, steadily increasing yearly?

I think the theory of Google's death is that they are "killing the golden goose." The idea is that they are killing off all the independent websites on the internet. That is, all the sites besides Facebook/Instagram/Twitter/NetFlix/Reddit/etc. that people access directly (either through an app or a bookmark) and which (barring Reddit) block GoogleBot anyway. These are all the sites (like CNET) that Google indexes whi…

I've also kinda been wondering if Google has been ruining it's search to bolster youtube content.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#255

Earlier quoted context omitted.

"The ISA bytecode is the source from which the processor ultimately executes a program, so yes that is source code."

I suppose the difference is that someone debugging at that level will be offered some sort of "dump" command or similar, whereas someone debugging in a browser is offered a "View Source" command. It's just a matter of convention and expectation. If we wanted browsers to be fed code that for performance reasons isn't human-readable, web servers ought to serve something that's processed way more than just gzipped minif…

If you need to use prettiefy to even have a chance to understand the code, is it still source code?

About the byte code: You mean wasm? (Guess that's what you're alluding to.)

Re: CNET is deleting old articles to try to improve its Google Search ranking

#256
post #207

CNET did this a while back, but it didn't seem SEO related then. They used to have tons of old tech specs. I remember them being the last source of specs for an obscure managed switch. Then the whole of that data just went away with no notice. Really great resource lost.

I believe that data might have been licensed (from Etilize?). They could have stopped paying for it and lost the rights to display it.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#257

Earlier quoted context omitted.

That only says that Google discourages such actions, not that such actions are not beneficial to SEO ranking (which is equal to the aforementioned economic incentive in this case).

So whose word do we have to go on that this is beneficial, besides anonymous "SEO experts" and CNET leadership (those paragons of journalistic savvy)? Perhaps what CNET really means is that they're deleting old low quality content with high bounce rates. After all, the best SEO is actually having the thing users want.

While CNET might not be the most reliable side, Google telling content owners to not play SEO games is also too biased to be taken at face value.

It reminds me of Apple's "don't run to the press" advice when hitting bugs or app review issues. While we'd assume Apple knows best, going against their advice totally works and is by far the most efficient action for anyone with enough reach.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#258

Earlier quoted context omitted.

The theory I've heard is related to 'crawl budget'. Google is only going to devote a finite amount of time to indexing your site. If the number of articles on your site exceeds that time, some portion of your site won't be indexed. So by 'pruning' undesirable pages, you might boost attention on the articles you want indexed. No clue how this ends up working in practice. Google's suggestion isn't to delete pages, but…

> The theory I've heard is related to 'crawl budget'. Google is only going to devote a finite amount of time to indexing your site. Once a site has been indexed once, should it really be crawled again? Perhaps Google should search for RSS/Atom feeds on sites and poll those regularly for updates: that way they don't waste time doing to a site scrape multiple times. Old(er) articles, once crawled, don't really have to…

I can imagine a malicious actor changing an SEO-friendly page to something spammy and not SEO-friendly. Since E-Tag and If-Modified-Since are returned by the server, they can be manipulated.

Just a guess though.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#259

Earlier quoted context omitted.

"The ISA bytecode is the source from which the processor ultimately executes a program, so yes that is source code."

I suppose the difference is that someone debugging at that level will be offered some sort of "dump" command or similar, whereas someone debugging in a browser is offered a "View Source" command. It's just a matter of convention and expectation. If we wanted browsers to be fed code that for performance reasons isn't human-readable, web servers ought to serve something that's processed way more than just gzipped minif…

> It could be more like bytecode.

Isn’t this essential what WebAssembly is doing? I’ll admit I haven’t looked into it much, as I’m crap with C/++, though I’d like to try Rust. Having “near native” performance in a browser sounds nice, curious to see how far it’s come.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#260
post #175

Earlier quoted context omitted.

Oh thank you for the update, that's great news! Agree with their position 100%.

> Agree with their position 100%. Including the part where they blamed anyone but themselves for hiding old snapshots when robots.txt changed?

no I didn't see that in there, I just agree that robots.txt makes sense for web crawlers but not archival purposes
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