I’m with the artists on this one. Our obsession with converting everything into input for an algorithm that spits out an ill-defined number (what the hell is “vividness”?) needs to stop. We already tried this with human communication and gave birth to the dystopian nightmare that is social media, why keep repeating our mistakes?
Honestly, this is the really offensive part of the article. Who cares about whether or not it's legal, the idea that it's, in any way, shape, or form, useful is bafflingly laughable. Not everything can be meaningfully quantified. Not everything needs to be.
Patterns rarely show themselves before we investigate.