> Definitely a demand issue.
This is simply not true. There is no demand. That's why the news industry forced google, youtube, facebook, etc to push their product all over their platforms. The news industry literally got government to force tech companies to peddle their noxious product.
> To me, the only plausible shift to more fact-based and balanced coverage happens via subsidies -- the government has to insert itself into the market and put its thumb on the scale.
This has got to be the dumbest or the most naive thing I've read in a while. If you get government involved, then you'd get garbage statist propaganda. Also it would really put a dent on the false myth about journalists 'holding power to account' when they are paid by the government.
> The media did a yeoman-like job of fact-checking Trump every day
The media that created the Trump brand, the media that gave him 24/7 free publicity, the media that got him elected, etc? That's the media you are praising?
> do something that would have this kind of positive societal leverage
The problem in society is news. More news or more government funded news is not the answer.