Earlier quoted context omitted.
Not to go too far into the weeds of second guessing him, but I don't think that's courting a new market -- it seems to be the mask coming off.
Selling a product into the most profitable market in the automotive industry is 'the mask coming off'? What are you even talking about?
That was a key selling point for the vehicles -- save the planet!
I'm well aware of the market segmentation and where the big ticket items are, thank you very much. Yes, he'll likely get more cybertruck buyers due to fandom but there's a lot of non-truck buyers that are going to rethink giving money to him.