>I did file a report with Amazon, complaining that these books were using my name and reputation without my consent. Amazon’s response: “Please provide us with any trademark registration numbers that relate to your claim.” When I replied that I did not have a trademark for my name, they closed the case and said the books would not be removed from sale. I see you had a typical customer service experience with Amazon.…
Unlike copyright, (registered) trademarks don't exist by default, they have to be registered, defended vigorously and regularly renewed. So you would first have to explicitly register your name as a trademark, and that's going to be quite challenging if you have a common name like "Jane Friedman". That said, a quick poke at TESS shows a bunch of trademarks containing Friedman, including some personal names (Alan, Riv…
In the UK at least if you could show your name gave it some weight, and that you'd suffered some financial harm as a result of its use, then you'd have a case without it being registered.