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DomainPolish: From MVP To Exit In 6 Months

danshipper.com

31–40 of 72 posts

Re: DomainPolish: From MVP To Exit In 6 Months

#33
When talking about "exits", it might also be useful to keep in mind the amount of money you could've made while working a regular in the same period of time.

Of course I'll be the first to admit that working on your own projects is much more fulfilling and interesting, but it does have opportunity costs just like everything else.

Re: DomainPolish: From MVP To Exit In 6 Months

#34
post #23
post #10

Earlier quoted context omitted.

congratulations on your experience! It really is difficult to name a price, I would have ignored any offers below 10-15k but on the other hand you can now concentrate on a new project and for 6 months from 0 to sale is remarkable.

according to some people a quite common exit is between 12 and 24 months[1] of the net profit. Considering his expenses (1700$) and sales (2500$), and initially ignoring the licensing fee, he had 800$ profit for six months, so let's round it to 150$/month, 3500$ is 24months of this profits. If we want to consider the single licensing fee, let's say he licenses once a year, it's 1500+1800 = 3300$/year, and so 3500 is…

I always assumed the 12-24 month-rule only applied to "content"-sites like a blog or a forum, but Dan built a unique service that cannot be copied with the same effort as a techblog or a bulletin board

Re: DomainPolish: From MVP To Exit In 6 Months

#35

When talking about "exits", it might also be useful to keep in mind the amount of money you could've made while working a regular in the same period of time. Of course I'll be the first to admit that working on your own projects is much more fulfilling and interesting, but it does have opportunity costs just like everything else.

Definitely - although it's also worthwhile to take into account the fact that you own what you produce when you work for yourself. So while after working for someone else for 6 months I would only have cash to show for it, after working for myself (very part time) for 6 months I had the option to turn what I produced into immediate cash, or do anything else with it that I wanted.

But I definitely agree that it's something to consider.

Re: DomainPolish: From MVP To Exit In 6 Months

#36
post #6
post #4

> I set up 3 instances (two production and one staging) and thought I was a boss. [..] Lesson learned: don't use anything but Heroku until you have to. Did he really need 3 instances? Or even a separate staging environment?

Thanks for the comment! Obviously 3 instances were too much. But the point remains that if you're running a low traffic Rails app it's a lot cheaper (free) to host on Heroku than it is on EC2. And if you're running at the scale that DomainPolish was that makes all the difference in terms of take home profit.

But, OTOH, you learned how to use EC2 while still making a profit. So not entirely bad.

Re: DomainPolish: From MVP To Exit In 6 Months

#37
post #26

Congratulations. Our stories are a lot alike. I created Feedback Army in 2008 (I continue to operate it though). One thing I liked about reading your story was the lessons learned part. For a novice entrepreneur there's a lot of value in shipping something, marketing it, providing customer service, and dealing with the whole process. You'll find it's a good springboard to what you do next. Best of luck.

Dude great to hear from you! I'd really love to talk some time if you're interested. Feedback Army is awesome and I think we might have some cool stuff to share. Couldn't find any contact info in your profile but my email is dshipper [at] gmail.

If he doesn't notice this, feel free to poke me, he's sitting next to me. I'll bug him for you :)

Re: DomainPolish: From MVP To Exit In 6 Months

#38
post #6
post #4

> I set up 3 instances (two production and one staging) and thought I was a boss. [..] Lesson learned: don't use anything but Heroku until you have to. Did he really need 3 instances? Or even a separate staging environment?

Thanks for the comment! Obviously 3 instances were too much. But the point remains that if you're running a low traffic Rails app it's a lot cheaper (free) to host on Heroku than it is on EC2. And if you're running at the scale that DomainPolish was that makes all the difference in terms of take home profit.

Welll.. :) Actually, low traffic EC2 instances are also free (albeit probably harder to set up): http://aws.amazon.com/free/

Re: DomainPolish: From MVP To Exit In 6 Months

#39
post #6
post #4

> I set up 3 instances (two production and one staging) and thought I was a boss. [..] Lesson learned: don't use anything but Heroku until you have to. Did he really need 3 instances? Or even a separate staging environment?

Thanks for the comment! Obviously 3 instances were too much. But the point remains that if you're running a low traffic Rails app it's a lot cheaper (free) to host on Heroku than it is on EC2. And if you're running at the scale that DomainPolish was that makes all the difference in terms of take home profit.

I was looking at Heroku as well for hosting some MVPs and I was wondering how good they are for hosting Python. Any ideas ? Naively, I'd hope they're as good as hosting Rails.

Re: DomainPolish: From MVP To Exit In 6 Months

#40
Dan, great article and congrats on the sale. Domainpolish is a great product.

For the metrics did you ever set up Google Analytics? I typically tell everyone to just install that first thing, it can give you ballpark estimates for almost any basic metrics question with about 5 lines of JS on each page.

For EC2, I agree with PaulHoule that it's possible to save money if tuned properly, but the learning curve is steep. I know I've served 5 or 10 minor projects of a single mini reserve instance ($6 / mo) with no issues, but getting a sense for it requires a bit of work.

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