Even if LK99 turns out to be a dud, it's proven that there's a great need and great opportunity for more direct communication from scientist on their experiments via the internet. Live Stream of the Synthesis, Twitter Threads giving life updates of different teams, etc.
One caveat tho is that hype can also distort and there's a limited resource of 'the public's excitement with science' that depletes if it never delivers, so I wouldn't necessarily couple science education/comms with science process so tightly. Most science is lots and lots of boring toil, and I'd hope the $$s flow to the best scientists rather than the ones who tell the most twitter-friendly stories.