I think that social media really tipped the balance of fairness in the working world... With social media, suddenly Trust fund Babies could fake success, and promote schemes that helped them to profit. The Social Media model was set up to raise Trust Funders and Popular individuals far above everyone else, and it killed hopes of upward mobility for people who didn't fall into any fame or wealth category unless they became famous for negative reasons or for ridicule.
It's not that no one wants to work anymore, it's that people are tired of weak work schemes, and being used and then thrown away in order to elevate others. It's not until real opportunity for growth, entrepreneurship, and excellence returns that things will begin to get back to normal.
Talking about is as "Nobody wants to work anymore" is an injustice... Millions of people are working very hard every day on content creation that rivals TV programming and others are regularly posting their best and fully composed and edited work on Internet sites daily, most without any pay in HOPES of being discovered for their work, as proof of that.