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Threads users down by more than a half

bbc.com

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Re: Threads users down by more than a half

#2
Only by half? I thought traffic on Threads was off by 90% a week after the launch when "one hundred million people joined"... then again they probably joined just to see what it was, were unimpressed, and went back to Mastodon or Twitter.

Re: Threads users down by more than a half

#3
So 100M+ Threads accounts created with 50M+ active users still sticking around on Threads after the media hype and fanfare? Compare that to the rest of the other so-called 'alternatives' other than Twitter / X that is a much better result especially in less than a month and the closest to a proper alternative to Twitter / X.

This is even without launching in the EU, so as soon as Threads is available in the EU, they can get another 100M+ easily anyway.

This is what I call 'early days'. We'll see what happens in 6 months or a year whether if people want to continue using Threads rather than initial sign ups. Retention is what matters.

Re: Threads users down by more than a half

#4
It seems to have enough people that it has some legs. I am really looking forward to a web version of it, but otherwise enjoy it, despite some growing pains.

Edit I'm here: https://www.threads.net/@davidnwelton

Edit2 If I think about it some, the biggest drawback about Threads for me is swapping one egocentric billionaire who is rapidly going off the rails for another who is, for the moment, more stable, but has still accumulated a godawful amount of wealth and power. Mastodon seems like the alternative if you really hate that kind of setup, but... it doesn't seem to have much traction.

Re: Threads users down by more than a half

#5
post #4

It seems to have enough people that it has some legs. I am really looking forward to a web version of it, but otherwise enjoy it, despite some growing pains. Edit I'm here: https://www.threads.net/@davidnwelton Edit2 If I think about it some, the biggest drawback about Threads for me is swapping one egocentric billionaire who is rapidly going off the rails for another who is, for the moment, more stable, but has stil…

I would be awestruck if they made a web version. Instagram goes through great pains to screw web users. Apps have more control and collect more data after all.

Re: Threads users down by more than a half

#6
post #4

It seems to have enough people that it has some legs. I am really looking forward to a web version of it, but otherwise enjoy it, despite some growing pains. Edit I'm here: https://www.threads.net/@davidnwelton Edit2 If I think about it some, the biggest drawback about Threads for me is swapping one egocentric billionaire who is rapidly going off the rails for another who is, for the moment, more stable, but has stil…

I think the lack of a web client is a big reason. Also, I'm not sure if there's an API for it. If there isn't, that would need to be implemented.

Re: Threads users down by more than a half

#7
I think, in retrospect, they made a mistake in launching quickly before having core features. There was a desire to capitalize on twitter technical issues.

> Mr Zuckerberg [...] described the situation as "normal" and said he anticipated retention to improve as new features were added to the app.

I think if it was normal, they wouldn't have publicly spiked the football after the admittedly incredible signup numbers. They would have been a bit more humble, said they expected most users to leave soon after, but that this is an encouraging sign (or something to that effect). Maybe a bit more celebratory, but playing with expectations a bit more. They started off with INCREDIBLY humble talking points about likelihood of failure and then I think just got too excited.

None of this is to suggest they have no chance. They still have a ton of users and I'd still consider the launch a success overall.

Re: Threads users down by more than a half

#8
Okay something that confuses me: to replace Twitter (sorry, X), it has to be something whose posts get linked just as much, from outside that site.

I have yet to see a single Threads post get linked anywhere -- not here, not Reddit, not even from Facebook.

(Edit: Or at least, I'm too ignorant to realize what such a post would look like, in which case, branding fail.)

Re: Threads users down by more than a half

#9
This is being reported in a strange way. We don't typically write about startups gaining initial signups and then compare them to the active users as if they lost something by not getting 100% of them to engage. Do we even have numbers for what percent of twitter users actively engage versus total user base?

I don't think they are doing very bad considering it's mobile only right now.

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