The value of GPT-4 also lies in its stored knowledge. A 70B model can't store that much.
The advantage of LLaMA 2 is that a company can fine tune it on the knowledge that they actually care about and then run it on their own hardware without paying API fees or relying on an unstable dependency that's constantly being tweaked.
and without handing a whole bunch of data to a 3rd party and hope they're securing it properly