Earlier quoted context omitted.
I think that reputation already died in the last 2-3 years. It's now pretty common in my circle to hear people say they'll pay a premium to not own a Tesla. Primarily because of lots of bad experiences with build quality/repairs, but also because there are now lots of high quality alternatives. Namely Rivian and Lucid, but also the legacy automakers (two friends bought mach-es recently and there's a smattering of F-1…
Our caravan has been a pile of shit, which I’m sure anyone who’s ever had a caravan can attest to. Anyway. We are looking for reliability and imagine my surprise when Kia, of all brands, came out king of generally affordable reliability. Plus their EV reviews reasonably well. A lot has changed in 10 years for vehicles I guess…
IDK about Kia, except that they're doing pretty well on the EV front compared to other legacies. But in general, 10 years is at least one product cycle, so I guess it's not that surprising that reputations-vs-reality mismatches appear on that time frame. It is weird though.