Earlier quoted context omitted.
Pricing is a super tricky issue, especially when its for something related to financials. I think there are plenty of people who wouldn't bat an eye at $14p/m (and maybe they are the target audience), but there are also plenty of people who aren't buying $14 cocktails. I fall into the camp where I like to play around with spreadsheets (free -£time) or other online calculators (free) just to make loose projections and…
Would you fall into the camp of "make it universally cheaper"? Or carve up the feature set into more tiers with different prices? Curious how you would divvy things up, if the latter. I do also grant general discounts on request (info on pricing page). You're probably right about the enterprise / benefits angle, but at the moment I wouldn't have a clue how to actually go about it. Enterprise sales is the kind of thin…
I think you want to incentivise long term ownership of the product (MRR->YRR) with a focusing of the price at yearly. It aligns more with financial years / tax filings and the general cadence of people looking at their finances.
Now as I say I have absolutely no experience and haven’t done any market analysis. So this is just my opinion.