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Google engineers want to make ad-blocking (near) impossible

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Re: Google engineers want to make ad-blocking (near) impossible

#11
A good and measured article marred only by a silly, clickbait title.

Unless there is a plan to allow attesters that are independent bodies then this is absolutely a threat to the open internet, or what's left of it.

The biggest dead canary for me is the lack of calling this out explicitly by Google or Apple. We're left to assume that Google is hand-wavingly saying "don't worry we can take care of that" when the private companies already monopolizing parts of the Internet are the absolute last people we want handling attestation.

Re: Google engineers want to make ad-blocking (near) impossible

#13
post #4
post #2

Waving that don't be evil flag proudly eh team.

I hate ads as much as anyone but providing a free service that runs ads and shares part of that income with content creators is hardly particularly evil.

That is not what the article is about though. The article is about a new proposal which people are concerned would give Google even more leverage over how the web functions.

Re: Google engineers want to make ad-blocking (near) impossible

#14
post #4
post #2

Waving that don't be evil flag proudly eh team.

I hate ads as much as anyone but providing a free service that runs ads and shares part of that income with content creators is hardly particularly evil.

People were quite ok with the ads when they were not as obnoxious as today. Apart from techies, few people would put the effort to block them.

But these days, you want to watch a 2' video on YouTube you are subjected to 20-30" of unskippable ads. Discounting the privacy (and even security) concerns, this alone pushed a lot more people to start ad-blocking were they can.

Re: Google engineers want to make ad-blocking (near) impossible

#19
post #12
post #8

It will be hard to beat any AR level ad filtering. Ultimately AI will make ad avoidance easier rather than harder.

AR?

The grandparent likely means Augmented Reality; they may be imagining a strange world where you wear glasses that filter ads out of your vision, and yet those ads are on a computer screen you view rather than right there in the headset being projected onto your eyes.

Re: Google engineers want to make ad-blocking (near) impossible

#20
post #9
post #4

Earlier quoted context omitted.

I hate ads as much as anyone but providing a free service that runs ads and shares part of that income with content creators is hardly particularly evil.

well, the whole concept of "ads" is a bit evil by itself

Could you please elaborate?
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