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Twitter has officially changed its logo to ‘X’

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Re: Twitter has officially changed its logo to ‘X’

#282

Twitter has managed to get so many words to be common. Like it's a "tweet", not "a post on facebook". It's a "retweet" or "quote tweet", not "something I shared on facebook". Why throw all this deep brand recognition away? It's like people say "google it", and google suddenly changing the name of their search.

I think I'm going to call the site X/Twitter now. Pronounced: ex-twitter.

Re: Twitter has officially changed its logo to ‘X’

#283
post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

> No product improvements Removing the tweet limit was a massive improvement (something I'd wanted for a decade). Showing view counts is also nice. I don't like the login-walls and selling blue checkmarks, but I understand that the company was financially struggling prior to Elon. In any case my impression has been that Twitter has improved more since Elon than prior to that. My Twitter usage is definitely higher tha…

Social media besides FB and Tiktok are largely unprofitable. Twitter was no exception, but it was unique in that it had close to no debt and so could get financing fairly easily. With the acquisition, Musk added $13bn to Twitter's debt, and tanked their revenue by chasing off advertisers. Besides the ads for Starlink and SpaceX, every other advertiser on Twitter looks like a Wish.com-caliber brand.

If they were struggling before, they're circling the drain now.

Re: Twitter has officially changed its logo to ‘X’

#284
post #96

It's not pining, it's passed on! This bird is no more! It has ceased to be! It's expired and gone to meet its maker! This is a late bird! It's a stiff! Bereft of life, it rests in peace! If you hadn't nailed it to the perch, it would be pushing up the daisies! It's run down the curtain and joined the choir invisible! This is an x-bird!

normally averse to jokes on this platform, but I love this.

Re: Twitter has officially changed its logo to ‘X’

#285

Meanwhile, the x.com domain seems to be somewhat shambolic. As I write this, it hits a Godaddy parking page. According to this[0] tweet[1], it's been a Godaddy site, a dead link, a redirect, and now a godaddy site again. Shambles. [0] https://twitter.com/rothschildmd/status/1683289016723202050 [1] No, I'm not calling them X's. That name is saved for those who broke my heart, made me cry, and left me binge watching No…

X.org seems to have taken some damage just by proximity.

Re: Twitter has officially changed its logo to ‘X’

#286

Twitter has managed to get so many words to be common. Like it's a "tweet", not "a post on facebook". It's a "retweet" or "quote tweet", not "something I shared on facebook". Why throw all this deep brand recognition away? It's like people say "google it", and google suddenly changing the name of their search.

"I xed it." the new verb sounds like using a dodgy porn site.

I wonder how the people who work there enjoy being called X-employees.

Re: Twitter has officially changed its logo to ‘X’

#287
Hey everyone, I’m having a genius business idea. Let’s create ambiguity around everything we do by just calling it all “x”. That way, nobody will know wtf we’re talking about half the time. SpaceX? X.ai? X.com? The shit I took earlier while forming this idea?

Re: Twitter has officially changed its logo to ‘X’

#288
post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

The only thing Twitter has ever had going for it is its brand. The rebranding is weird and indicative of an obsession on Musk's part, but everyone needs to stop pretending that Twitter was anything more than that brand, which could disappear at any moment. It was a financial black hole propped up by frankly stupid amounts of capital injection, made briefly profitable by the black swan of Trump hysteria. I have yet to…

People aren't going to suddenly stop calling it Twitter and tweets.

I doubt it will have much impact on marketing. It's most just a domain name and some corporate heading stuff.

The only utility and potential confusion is a single letter domain for linking to tweets until people get used to it. But on sfuff like imessage, SERPs etc it pulls in the tag above the domain so it's not the only signal

Re: Twitter has officially changed its logo to ‘X’

#289
post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

[dead]

Re: Twitter has officially changed its logo to ‘X’

#290
post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

It’s not a popular opinion on this site, and I’m probably going to be savagely downvoted, but whatever talent Musk had for business was eroded at least a decade ago by him surrounding himself with ego-stroking yes men. He drank his own cool aid.

If you read the history, it sounds like many of his... dysfunctions... go back to the start of his business career, and the latest debacles look a lot like stuff that went down at PayPal/X.com over 20 years ago; where it sounds like he got evicted and Peter Thiel had to clean up the mess.

And in fact this X.com renaming sounds like him dealing with personal baggage and vendettas from back then.

Basically the opposite of the stoic and calculating personality one expects a giant of capitalism to be.

So I actually just wonder if it's more than there was a 10 year period of Musk... getting lucky... by surrounding himself with some competence. That, and the investing world after 2008, with its intensely low interest rates and high tech-sector profits made it easy to "swim naked."

The efforts of a narcissistic showman Dunning-Kruger personality like Musk... are a great place to dump your money as long as you're not the last one holding the bag when shit hits the fan (aka Twitter).

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