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I initially thought buying twitter was about converting massively overvalued TSLA stock into only somewhat overvalued TWTR stock. I now think I was wrong.
That was my thinking, too. What do you think now ?
What a bizarre brand launch... * Primary logo in top left of web changed to X * Favicon still old Twitter logo * Search bar says "Search Twitter" * Meta title still says Twitter * Tweet terminology still in use * Footer updated to © 2023 X Corp. * Dialog for upgrading to Twitter Blue now has a blue X logo but copy refers to Twitter Blue * Communities still called Twitter Communities What's the plan here and why so in…
"Rearranging the deck chairs on the Titanic"
This man is burning anything that had any value at Twitter. From an extremely valuable list of verified users to the name which is even used as a verb. There is absolutely no reason to rename Twitter. The name isn't even that stained compared to like Comcast or what ever the name was of that phone company in the 90s that sucked so bad it was renamed.
Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform.
The strange thing here is that Musk’s acquisition was supposed to be the exact opposite. He’s not beholden to private equity masters. He’s supposed to be a product genius. He was supposed to bankroll exciting new ventures. Instead it’s kind of like MySpace meets SourceForge.
Twitter has managed to get so many words to be common. Like it's a "tweet", not "a post on facebook". It's a "retweet" or "quote tweet", not "something I shared on facebook". Why throw all this deep brand recognition away? It's like people say "google it", and google suddenly changing the name of their search.
when a word becomes too common it risks losing its trademark though
The issue is when it becomes generic which is a difference concept.
What a bizarre brand launch... * Primary logo in top left of web changed to X * Favicon still old Twitter logo * Search bar says "Search Twitter" * Meta title still says Twitter * Tweet terminology still in use * Footer updated to © 2023 X Corp. * Dialog for upgrading to Twitter Blue now has a blue X logo but copy refers to Twitter Blue * Communities still called Twitter Communities What's the plan here and why so in…
This man is burning anything that had any value at Twitter. From an extremely valuable list of verified users to the name which is even used as a verb. There is absolutely no reason to rename Twitter. The name isn't even that stained compared to like Comcast or what ever the name was of that phone company in the 90s that sucked so bad it was renamed.
A case study in brandicide.
Actually the X logo itself is good on it's own terms. And would be great for a newcomer startup, but not for Twitter. Twitter is the household name. This looks like a midlife crisis.
What's the new name for tweets? Xosts?