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An Open Letter to Warby Parker

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Re: An Open Letter to Warby Parker

#71

Post by vm »

The most interesting part is in the NY Times link (reproduced below): so many companies are copying Warby Parker. Warby was first and at least FOUR other companies copy them, down to the marketing message, branding and products. There are several more copy-cats not mentioned in the article.

Lesson? Haul-ass once you find product-market fit.

the NY Times link within the post: http://www.nytimes.com/2012/01/19/fashion/eyeglasses-on-spec...

Re: An Open Letter to Warby Parker

#72

Post by iusable »

dr_ wrote: post #57

An open letter to warby parker & classicspecs: there are a lot of us out there who don't wear "hipster"ish eyeglasses that pretty much all look the same. please offer more variety. thanks.

lol! instant vote up.

but yeah, we need more than just bk-style :)

Re: An Open Letter to Warby Parker

#73

Post by dkrich »

larrys wrote: post #66
dkrich wrote: post #62

Earlier quoted context omitted.

If you want to see this taken to ridiculous heights, check this out: http://www.bestmadeco.com/collections/frontpage/products/our... When do you think this company was founded? Surely it was founded by an enterprising young frontiersman in the 1800's. 1850? 1900? Actually it was founded in 2009.

Wow. Thanks for pointing that out. They definitely get the "shovel the shit" award this week. They have axes that cost $250. I bought a fine axe at Lowes I think it was $30 maybe? Watch this piece of work: http://www.bestmadeprojects.com/post/5427086342/peter-buchan... Marketing like this is a few steps removed from the "pet rock" of the 70's. Wrapping an everyday product in some kind of crafty acceptability. At leas…

Yeah, I think this is a case where the founder is desperately trying to exploit demand for products whether it exists or not. I don't know how many axes he's sold, I hope he's sold a lot, but there is something about the copy and his messaging that suggests that he is falsely earnest about quality.

If nothing else, it is a blatant ripoff of Coudal's Field Notes.

Re: An Open Letter to Warby Parker

#74

Post by tylerritchie »

jfarmer wrote: post #65
mokus wrote: post #45

Earlier quoted context omitted.

"Copyright is given de facto, but" ... If you're going to imply someone isn't reading what they wrote, the least you can do is read what they wrote.

Actually, it's not de facto , it's the opposite: de jure .

Agreed, poor choice of words on my part. I was using it colloquially as concerning legal matters, which was inaccurate.

Re: An Open Letter to Warby Parker

#75

Post by jfarmer »

tylerritchie wrote: post #74
jfarmer wrote: post #65

Earlier quoted context omitted.

Actually, it's not de facto , it's the opposite: de jure .

Agreed, poor choice of words on my part. I was using it colloquially as concerning legal matters, which was inaccurate.

It was more a reply to mokus, who chided you for being wrong even though you were technically (albeit unknowingly) correct. ;)

Re: An Open Letter to Warby Parker

#76

Post by jsavimbi »

Cmo619 wrote: post #19
jsavimbi wrote: post #9

Well, since the Warby Parker peeps will probably get around to reading this, I'd just like to mention that I love my SALT Topher's and will probably spend another $400 on another pair of SALT's for my spring wardrobe this year as well.

How's the build quality? I love the SALT glasses I've seen online but the one place in NYC that stocks them don't have many styles in stock. I'm leaning toward the Dumonts

I really like mine; they're solid. You can order them and have them sent to a shop without any obligation to buy.
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