Earlier quoted context omitted.
He is not deflective. Your comments are rather dense. The orthodoxy of ‘changing frame’ and ‘putting it in a language they understand’ is layman drivel. It is not always possible to do so and it is overwhelmingly untractable if you eskew the fundamental reasons in a discussion with a non-expert that insists on technical justification and just doesn’t take your cookie-cutter time/money/competitive advantage talking po…
It's the job of an expert to communicate their understanding of the world in a way that motivates non experts to make the correct the decision. If an expert isn't successful in this, they need to improve their methods of communication. Everything else is an excuse.
Law firms are run by lawyers. The chief of surgery is a surgeon. Architecture firms are run by architects at the top.
Why is it that in IT it is expected that all management of IT is “non technical” to the point of not understanding what they’re hearing from direct reports!?
Would it be normal in your mind for a chemical plant foreman in charge of the process to not know what atoms are!?