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ASUS to manufacture and sell Intel’s NUC products

intel.com

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Re: ASUS to manufacture and sell Intel’s NUC products

#3
It's hard to take ASUS seriously with a quote like:

> this collaboration will enhance and accelerate our vision for the mini PC – greatly expanding our footprint in areas such as AI and AIoT

It's just dripping in buzzword doublespeak. The NUCs seem like cool devices, do we really have to shoehorn "AI" and -- I had to re-read this -- "AIoT" into everything?

Re: ASUS to manufacture and sell Intel’s NUC products

#4
Been using an Asus PN51[1] with KDE Neon for about a year, and overall I'm very happy with it. Performance is good, never had a crash, stuff just worked out of the box without fuzz.

Seems like a decent fit to me.

[1]: https://www.asus.com/us/displays-desktops/mini-pcs/pn-series...

Re: ASUS to manufacture and sell Intel’s NUC products

#5
I find the development quite interesting, and it lends credence to the theory Intel's NUC line was technically profitable (or at least not horrifically in the red), but just didn't make strategic sense - especially from a 'competing with your own customers' view.

While I never bought one of these NUCs myself, I've used quite a few deployed as thin clients and kiosk machines. Let's see what ASUS ends up doing with the product segment.

More broadly, I hope the trend of selling off business units rather than closing them outright continues (Google Domains selling to Squarespace being another recent example).

Re: ASUS to manufacture and sell Intel’s NUC products

#6
About a week ago we had an article about Intel leaving the NUC market.

https://news.ycombinator.com/item?id=36680674

It seems a bit slapdash to announce that ASUS is taking the brand forward a week later. Like if they were planning on doing this for a while, it would be an orderly transfer, right? So, what, did somebody at ASUS see that ServeTheHome article and decide to just go for it?

Anyway, I really like NUCs, and I’ve got an ASUS laptop that I’m fond of, so I hope it all works out! It just looks a little funny.

Re: ASUS to manufacture and sell Intel’s NUC products

#7
post #3

It's hard to take ASUS seriously with a quote like: > this collaboration will enhance and accelerate our vision for the mini PC – greatly expanding our footprint in areas such as AI and AIoT It's just dripping in buzzword doublespeak. The NUCs seem like cool devices, do we really have to shoehorn "AI" and -- I had to re-read this -- "AIoT" into everything?

Alas, we have Wall Street to thank.

Nobody really believes this - not even Wall Street - but everyone knows how the game is played and begrudgingly plays along.

Re: ASUS to manufacture and sell Intel’s NUC products

#8

About a week ago we had an article about Intel leaving the NUC market. https://news.ycombinator.com/item?id=36680674 It seems a bit slapdash to announce that ASUS is taking the brand forward a week later. Like if they were planning on doing this for a while, it would be an orderly transfer, right? So, what, did somebody at ASUS see that ServeTheHome article and decide to just go for it? Anyway, I really like NUCs, an…

The best theory I’ve got is that when ASUS found out that Intel wanted out they essentially bought the NUC brand. Now when people search for “Intel NUC” they’ll end up on ASUS product pages.

Plenty of OEMs make similar systems but don’t have the NUC brand.

I wouldn’t be surprised if the clumsy announcement is because ASUS legitimately found out at the same time we did.

Re: ASUS to manufacture and sell Intel’s NUC products

#10

I feel like it’s really hard to justify one of these in light of m2 Mac minis. High usage memory applications?

Or if you want more than 256 gigs of storage built in. The Mini’s pricing makes no sense at all if it’s not Base or with the M2 Pro.
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