Sweden Sans

#1

Post by 2143 » Tue, Jul 18, 2023, 4:43 PM UTC

Sweden Sans
identity.sweden.se

Re: Sweden Sans

#2

Post by elromulous » Tue, Jul 18, 2023, 5:02 PM UTC

https://archive.is/7ytlz

I think we hugged it to death.

Re: Sweden Sans

#3

Post by Sunspark » Tue, Jul 18, 2023, 5:02 PM UTC

I love looking at new fonts but from the perspective of book readability, this one I feel has the letter spacing too close together, and possibly also too narrow letters.

Re: Sweden Sans

#4

Post by tomalaci » Tue, Jul 18, 2023, 5:05 PM UTC

We just hugged Sweden to death.

Re: Sweden Sans

#5

Post by cinntaile » Tue, Jul 18, 2023, 5:17 PM UTC

elromulous wrote: post #2

https://archive.is/7ytlz I think we hugged it to death.

It's kind of sad that sweden.se can't handle a couple of thousand visitors under a short period of time.

Re: Sweden Sans

#6

Post by TazeTSchnitzel » Tue, Jul 18, 2023, 5:22 PM UTC

I think this is just for some site focussed at promoting Sweden's image to foreigners? I don't think I've ever seen this font in use in normal communications from the Swedish state, living here in Sweden.

I like the Swedish Tax Agency's design language, if it can be called that. I don't think they use this Sweden Sans, but I'm not sure what they do use.

Re: Sweden Sans

#7

Post by mikae1 » Tue, Jul 18, 2023, 5:37 PM UTC

TazeTSchnitzel wrote: post #6

I think this is just for some site focussed at promoting Sweden's image to foreigners? I don't think I've ever seen this font in use in normal communications from the Swedish state, living here in Sweden. I like the Swedish Tax Agency's design language, if it can be called that. I don't think they use this Sweden Sans, but I'm not sure what they do use.

> I think this is just for some site focussed at promoting Sweden's image to foreigners?

It’s run by the Swedish Institute.

> The Swedish Institute is a public agency that builds interest and trust in Sweden around the world. We work with Sweden promotion, cooperation in the Baltic Sea region and global development. […] SI’s operations are financed mainly through appropriations directly through the state budget. SI has approximately 470 million Swedish government funds in four areas: international cooperation, international assistance, education and university research and business.[1]

[1] https://si.se/en/about-si/our-mission/

Re: Sweden Sans

#8

Post by RandallBrown » Tue, Jul 18, 2023, 5:40 PM UTC

It's called Sweden Sans, but it appears to have serifs on at least some of the letters like lowercase i and l. Am I misunderstanding what a serif is? Or am I understanding what sans means in this context?

Re: Sweden Sans

#9

Post by s-xyz » Tue, Jul 18, 2023, 5:40 PM UTC

I think its quite good… not just the design but that they apply something governmental so thorough and modern.

Re: Sweden Sans

#10

Post by giraffe_lady » Tue, Jul 18, 2023, 5:48 PM UTC

RandallBrown wrote: post #8

It's called Sweden Sans, but it appears to have serifs on at least some of the letters like lowercase i and l. Am I misunderstanding what a serif is? Or am I understanding what sans means in this context?

It isn't a strict category like that. It is more like an indicator of the general font lineage the designer considers it to be in.

But plenty of sans fonts have a handful of serifs, particularly on the mistakable chars like l. And especially if they're expected to be used in technical contexts or as an "everything all the time" font like this one.