Good points have already been raised, but don't neglect the rise of smartphones. When you get a Google phone that already has Google's browser installed, and it works relatively well, why would you change? Add Chromebooks into the mix, and those meet a lot of people's needs, why change? Then, if you get a laptop, you'll want to have all of your passwords and bookmarks synced, so instead of using Edge, you grab Chrome…
> Finally, in the early 00's, Firefox users had a reputation for letting you know about it. Forums of the day were full of signatures with a Get Firefox link in them. You don't really see that level of fervor anymore, because the difference between Firefox and Chrome today is nowhere near the difference between Firefox and IE back then. I agree that is probably the main reason - but another is simply that we don't ha…
somewhere there is a powerpoint with a slide that boils down to 'think about all the banner ads we can show in the wasted space where sigs live today!'