Earlier quoted context omitted.
They didn’t eat the entire Internet. They didn’t even eat the web. They set up parallel walled gardens. The web is still there. Personal websites just don’t scale to the masses. This is fine and probably for the best.
It's a nice theory if not for the fact that one never seem to run into things like these off Web searches.
Once upon a time, I could search for something on Yahoo or Google and get nothing but those kinds of websites in search results, even when some central repository sites like Wikipedia were starting to take root.
Everything changed when the SEO nation attacked, and nobody expected the social media inquisition.