Earlier quoted context omitted.
Just a point to the marketing and shifting norms... I would call a 4-5% beer normal, not low, ABV.
5% used to be considered high or an ‘export’ lager when I was a lad. We called Stella Artois at a massive 5.2% “wife beater”. Typical session lagers like Heineken were around 3.5%.
SF's Anchor Brewing Company shutting down after 127 years
291–300 of 358 posts
Re: SF's Anchor Brewing Company shutting down after 127 years
#292It’s important to note that Anchor as a division is being shut down as a cost-saving measure by its owner Sapporo, a transnational, publicly-traded corporation. Sapporo says they have tried to find a buyer for Anchor, but to no avail. Meanwhile Sapporo recently purchased Stone Brewing in San Diego and are beginning Sapporo production there while still making Stone beers. If Sapporo hadn’t also bought Stone, presumabl…
I think that is an important point but, with that said, I'd suggest that perhaps the reason Anchor were struggling is they didn't really innovate. Rather they rested on the laurels of that 127 year heritage. Certainly a very personal opinion but the first time I tried Anchor beers sometime in the noughties I was underwhelmed. Don't get me wrong: they're certainly better than Bud, Coors, etc., but as a Brit coming fro…
Most of the Stone beers I've tried have ranged between "meh" and "pour out the can". Buenaveza (salt and lime cerveza) is the only one I've really enjoyed from them, and I've given them a number of tries. Buenaveza is a perfectly fine lawnmowing beer or party beer though and I do get it occasionally, but there's also several other cervezas here that are super good and super cheap too (Cerveza Delray is great).
They seem reasonably popular so it's entirely possible it's just me, I'm a picky drinker and I know what I like and don't like. But that said, it doesn't seem like "brewed by stone" is some massive mark of quality for sapporo, at least to me. Maybe they're good relative to the alternatives who could produce beer at macro scale.
(is there a term for the Goose Island-style operations that are owned by macrobrews and produce relatively large quantities? Some of those operations really straddle the line between macro and micro.)
Anyway though, there are definitely companies where I agree with the head brewer's taste and ones where I don't.
Re: SF's Anchor Brewing Company shutting down after 127 years
#293Earlier quoted context omitted.
Genuine question. Why is this important to note?
I don't live anywhere near this place so I may be wrong but because the article makes it sound like some small company is closing when in reality is it a division of a company that is closing. So to me it doesn't matter any more than when Coke stopped making Tab.
I personally didn't care for the limited beer choices they made available to bars, but some of the things available in their tap room in SF were really good. It's a shame to see them go, though I think more in the "sign of the times" way than the idea that I'll actually miss their beer.
Re: SF's Anchor Brewing Company shutting down after 127 years
#294Earlier quoted context omitted.
I think that is an important point but, with that said, I'd suggest that perhaps the reason Anchor were struggling is they didn't really innovate. Rather they rested on the laurels of that 127 year heritage. Certainly a very personal opinion but the first time I tried Anchor beers sometime in the noughties I was underwhelmed. Don't get me wrong: they're certainly better than Bud, Coors, etc., but as a Brit coming fro…
My beer journey started in the 90s and Anchor had good distribution when such things were difficult for smaller brands, but even back then it was always the last beer in the cooler at a party. I'm surprised they lasted this long.
I'm a bit surprised by this. I think a lot of my disappointment with Anchor stems from the fact that people raved about, and feted them, whereas to me they were always at about the level of a fairly mediocre British ale (sorry). But then, on the other hand, if what you're used to is Bud, Coors, etc.[0], then they're absolutely going to be a breath of fresh air, so it sort of blows me away to hear that it was so unpopular at parties.
I guess it all depends on point of view and I absolutely don't want to come off as gatekeepy about what good beer is because, as I said in my original comment, the last 20 years US brewers have really pulled it out of the bag with a ton of absolutely great beers that can stand amongst the best. I forget exactly when but I guess I had Anchor Steam Beer for the first time somewhere between 2005 and 2009, just as the craft beer movement was starting to build up steam.
Back in 2005 a friend and I took a roadtrip partway across the US, including a stop at Salt Lake City. Irony of ironies, that's where we had the best beers on the trip, in a "private members club" (literally just a bar). I particularly enjoyed a local brew called "Polygamy Porter" - a really lovely beer, and better than anything I've had by Anchor in the years since. No idea if it's still in production, although I hope so.
[0] Of all the mass produced beers in the US I do have quite a big soft spot for Blue Moon, to the point that if a bar offers it, because it's relatively uncommon in the UK, I'll often order it in preference to craftier offerings, particularly if those craftier offerings are mostly IPAs or APAs.
Re: SF's Anchor Brewing Company shutting down after 127 years
#295I hesitate to post this hearsay accusation, but it hasn't been mentioned in this thread and it might be important to discuss. I talked to Anchor employees after the news about stopping the Christmas Ale and stopping sales outside of California. They told me the writing was on the wall that Anchor would be closed down and sold for scraps. They were adamant that the root issue here is Sapporo mismanagement, not anythin…
I met a former Anchor brewer who left and moved to at a brewery in Flagstaff AZ two years ago, they seemed pretty unhappy back at Anchor.
On the other hand, employees having the opinion that their parent company is mismanaging the business (while still sticking with them) is a little bit more compelling to me as being potentially true.
Re: SF's Anchor Brewing Company shutting down after 127 years
#296Earlier quoted context omitted.
I work at a craft beer bar, in general folks want live fresh beer...I pour 1 stout for every 50 Ipas I pour. We have the option but folks love their pale ales and ipas. Anchor would just go bad on our rotation...a freshly brewed pilsner, i'll sell a bunch. A blaise steam beer that isn't "fresh" isn't winning any body over. That said I'm a big fan of anchor porter, the general public is not.
I do wonder how much of this phenomenon is just self-reinforcing. Sell a large variety of IPAs, and only a small number of other choices, and sure, people will tend to gravitate toward IPAs. Add on top of that heavy marketing of IPAs over other options, and people will gravitate toward them.
I went through a phase of drinking a lot of different IPAs, and it was fun, but now I'm looking at other options. The IPA thing has just been overdone and there are only so many iterations of weird IPA formulae that I can deal with.
I will still drink IPA if that's the only ale/craft beer on offer in the bar... and that really goes back to your point about self-reinforcement.
Re: SF's Anchor Brewing Company shutting down after 127 years
#297Earlier quoted context omitted.
I wonder how much of this is the beer industry eating its own seedcorn by focusing more and more on super bitter IPAs that beer snobs love at the expense of more middle of the road palatable beers. The long term consequence of that plus beer snobbery looking down on light beers is that younger drinkers with sweeter palates just don't drink beer at all because the beer that is socially acceptable is too bitter for the…
I really despise this about the American beer industry. Your typical tap list these days is 8 IPAs, 1-2 dIPAs, 4 sours, something that contains coffee, some other weird shit (cucumber göse e.g.), and like one normal everyday lager or pilsener that isn't making some sort of personality statement and pairs well with food. Worse, this appears to be catching on among trendier bars in Europe, even in places like Munich an…
I was never the biggest beer drinker, but the lack of choice (and flood of crappy IPAs over the past couple decades) has only pushed me farther toward cocktails and wine.
Re: SF's Anchor Brewing Company shutting down after 127 years
#298Earlier quoted context omitted.
I work at a craft beer bar, in general folks want live fresh beer...I pour 1 stout for every 50 Ipas I pour. We have the option but folks love their pale ales and ipas. Anchor would just go bad on our rotation...a freshly brewed pilsner, i'll sell a bunch. A blaise steam beer that isn't "fresh" isn't winning any body over. That said I'm a big fan of anchor porter, the general public is not.
I do wonder how much of this phenomenon is just self-reinforcing. Sell a large variety of IPAs, and only a small number of other choices, and sure, people will tend to gravitate toward IPAs. Add on top of that heavy marketing of IPAs over other options, and people will gravitate toward them.
Re: SF's Anchor Brewing Company shutting down after 127 years
#299Earlier quoted context omitted.
I'm a little surprised Anchor didn't do better. I personally got worn out by all the craziness and experimentation in the craft brewing scene. Really unique IPAs or sour beers were fun for a while, but after a while, I realized I just wanted something reasonably good and predictably normal, i.e. a Normal Good Beer. It seemed like Anchor was delivering on this, but maybe there were enough other options that they just…
> Too bad, considering they're a local beer with a lot of history and had a successful unionization effort. 127 year old company, unionizes in 2019, shuts down in 2023, I wouldn't really call that successful.
Re: SF's Anchor Brewing Company shutting down after 127 years
#300Earlier quoted context omitted.
Unions in the US are on the ropes. Union membership is down, and companies have loads of resources and help to stymie unionization efforts. Frankly, unionizing at all is a successful unionization effort at the moment, since it shows other people it can be done. Can't let the perfect be the enemy of the good.
It’s on the ropes in corporate America - but not in the public sector.