Earlier quoted context omitted.
I don't have the numbers... but I'm going to assume that regular beer drinkers drink the popular light beers or already have a craft beer they like and spend less money trying new products. It took contentious political media to get die-hards to stop drinking their favorite light beer. That's how ingrained these brands are. It's harder to sell a new Amber Ale than a Juicy Mango/Dragonfruit IPA. These 2 beers serve di…
I think this is right. When I was in my 20s I was really into beer. Now I'm older and I split my time between the usual light beer culprits when I'm drinking out and enjoying a few craft favorites when I'm drinking in and gaming/doing hobbies. Also when a four pack of 16oz cans is approaching $20 (or exceeding that) I'm less likely to be exploratory because who the he'll wants a fridge of rejects they don't like.
SF's Anchor Brewing Company shutting down after 127 years
211–220 of 358 posts
Re: SF's Anchor Brewing Company shutting down after 127 years
#212The pandemic has triggered / accelarated a lot of trends One trend I wonder about is cutting back on drinking. From a health perspective, I see more and more health officials loudly saying no healthy amount of alcohol[1]. It's simply poison. Not that I'm aggressively for any kind of prohibition, and don't very rarely drink, but I wonder if we'll see increased awareness and more people just deciding not to drink as mu…
I've certainly been moving back towards lighter beers... those IPAs are too strong. You think 5% to 6% isn't a big deal cause it seems so small, but it's a 20% increase in alcohol content. 5% - 7% is a 40% increase! If you're drinking pints, it's like adding half a shot to every beer you drink. It adds up quick.
Re: SF's Anchor Brewing Company shutting down after 127 years
#213Earlier quoted context omitted.
I'm a little surprised Anchor didn't do better. I personally got worn out by all the craziness and experimentation in the craft brewing scene. Really unique IPAs or sour beers were fun for a while, but after a while, I realized I just wanted something reasonably good and predictably normal, i.e. a Normal Good Beer. It seemed like Anchor was delivering on this, but maybe there were enough other options that they just…
This seems to be a conclusion in the beverage world as well, the craft beer wave has broken and people are just trying to drink something that tastes like what it says on the label. I home brew beer and the instinct is to make something crazy, but I get sick of my own experiments and double sick of paying 18$ for a 4 pack of someone else’s experiments. I could never stand being told that hop burn was a sign of craft…
Even if my beer is a little different every batch, I think I prefer it. It's fun to grow your own hops and even grow/malt your own grain.
Re: SF's Anchor Brewing Company shutting down after 127 years
#214The pandemic has triggered / accelarated a lot of trends One trend I wonder about is cutting back on drinking. From a health perspective, I see more and more health officials loudly saying no healthy amount of alcohol[1]. It's simply poison. Not that I'm aggressively for any kind of prohibition, and don't very rarely drink, but I wonder if we'll see increased awareness and more people just deciding not to drink as mu…
Slate's been doing a great series over the past week about these trends if you're interested: https://slate.com/tag/beer-package.
Re: SF's Anchor Brewing Company shutting down after 127 years
#215Earlier quoted context omitted.
Personally I think it’s important to note the community standards here when replying to comments. It’s better to thoughtfully discuss something than to criticize the writing style of someone else in my opinion.
That style of comment does bother me though. It implies some kind of authority or consensus. "It is important to note" should just be read as "I (and people as enlightened/ informed as myself) think". Just tell me your opinion, and I'll evaluate it based on it's content. You telling me that it's Important only puts me on alert for some kind of bias. EDIT: to clarify, if I'm doing my job correctly as a critical reader…
it's worth noting that the simplification of language was ostensibly the goal of newspeak in the book, 1984
Re: SF's Anchor Brewing Company shutting down after 127 years
#216Earlier quoted context omitted.
I don't have the numbers... but I'm going to assume that regular beer drinkers drink the popular light beers or already have a craft beer they like and spend less money trying new products. It took contentious political media to get die-hards to stop drinking their favorite light beer. That's how ingrained these brands are. It's harder to sell a new Amber Ale than a Juicy Mango/Dragonfruit IPA. These 2 beers serve di…
Those light beers are also low ABV, which is ideal for warm summer days where to just want something refreshing without getting plastered. A simple tasting 4% beer works great for that. A complex, bitter 12% double IPA? Not so much. I’d much rather drink an amber ale on a nice warm day than yet another IPA.
Re: SF's Anchor Brewing Company shutting down after 127 years
#217Earlier quoted context omitted.
Their Porter is fantastic and on par with Fuller's.
I love porters but they're getting hard to find. Every supermarket is wall-to-wall IPAs. I assume they know what sells, so apparently that's what the market wants right now. You can't make a living brewing porters. I would be a lot more disappointed with this turn of events if I had access to their porter. But the ubiquitous steam beer was never one of my favorites.
Re: SF's Anchor Brewing Company shutting down after 127 years
#218Earlier quoted context omitted.
Genuine question. Why is this important to note?
For me it's the end of an era. I started drinking Anchor in the 1980s on frequent trips to Silicon Valley. This was long before microbreweries existed or were even legal in most places, with two exceptions that I'm aware of: Anchor in San Francisco and Shiner in Texas. One's choices of beer in the US included the ones made by the giant breweries and ... almost nothing else except Anchor and Shiner, which were both mu…
Re: SF's Anchor Brewing Company shutting down after 127 years
#219It’s important to note that Anchor as a division is being shut down as a cost-saving measure by its owner Sapporo, a transnational, publicly-traded corporation. Sapporo says they have tried to find a buyer for Anchor, but to no avail. Meanwhile Sapporo recently purchased Stone Brewing in San Diego and are beginning Sapporo production there while still making Stone beers. If Sapporo hadn’t also bought Stone, presumabl…
Well Stone is now off the buy list.
Regarding Stone however, there's this, predating its acquisition by Sapporo:
https://www.sltrib.com/news/2020/08/21/national-brewer-goes/
Re: SF's Anchor Brewing Company shutting down after 127 years
#220It’s important to note that Anchor as a division is being shut down as a cost-saving measure by its owner Sapporo, a transnational, publicly-traded corporation. Sapporo says they have tried to find a buyer for Anchor, but to no avail. Meanwhile Sapporo recently purchased Stone Brewing in San Diego and are beginning Sapporo production there while still making Stone beers. If Sapporo hadn’t also bought Stone, presumabl…
Genuine question. Why is this important to note?