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SF's Anchor Brewing Company shutting down after 127 years

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Re: SF's Anchor Brewing Company shutting down after 127 years

#161

It’s important to note that Anchor as a division is being shut down as a cost-saving measure by its owner Sapporo, a transnational, publicly-traded corporation. Sapporo says they have tried to find a buyer for Anchor, but to no avail. Meanwhile Sapporo recently purchased Stone Brewing in San Diego and are beginning Sapporo production there while still making Stone beers. If Sapporo hadn’t also bought Stone, presumabl…

I think that is an important point but, with that said, I'd suggest that perhaps the reason Anchor were struggling is they didn't really innovate. Rather they rested on the laurels of that 127 year heritage. Certainly a very personal opinion but the first time I tried Anchor beers sometime in the noughties I was underwhelmed. Don't get me wrong: they're certainly better than Bud, Coors, etc., but as a Brit coming fro…

Anchor actually did have a bunch of more modern beers after the Sapporo acquisition, but they were only available at the taproom. They only had retail distribution for the old reliable flagships (and then had a rebranding that was not well received).

Re: SF's Anchor Brewing Company shutting down after 127 years

#162
post #58

Earlier quoted context omitted.

Genuine question. Why is this important to note?

For me it's the end of an era. I started drinking Anchor in the 1980s on frequent trips to Silicon Valley. This was long before microbreweries existed or were even legal in most places, with two exceptions that I'm aware of: Anchor in San Francisco and Shiner in Texas. One's choices of beer in the US included the ones made by the giant breweries and ... almost nothing else except Anchor and Shiner, which were both mu…

Portland had Henry Weinhard's at the time, and I believe toward the late'80s at least that Sam Adams existed, and was actually a real craft microbrewery still at that time. And we could also add Rolling Rock and Yuengling in Pennsylvania to that as well. both also still around though against the standards of today or even a decade ago are barely distinguishable from mass market domestics. also some candidates that I think those familiar will question my taste as craft microbreweries, but they were alternatives, like Rainier up in Vancouver Wa.

Re: SF's Anchor Brewing Company shutting down after 127 years

#163

Earlier quoted context omitted.

I think that is an important point but, with that said, I'd suggest that perhaps the reason Anchor were struggling is they didn't really innovate. Rather they rested on the laurels of that 127 year heritage. Certainly a very personal opinion but the first time I tried Anchor beers sometime in the noughties I was underwhelmed. Don't get me wrong: they're certainly better than Bud, Coors, etc., but as a Brit coming fro…

I'm a little surprised Anchor didn't do better. I personally got worn out by all the craziness and experimentation in the craft brewing scene. Really unique IPAs or sour beers were fun for a while, but after a while, I realized I just wanted something reasonably good and predictably normal, i.e. a Normal Good Beer. It seemed like Anchor was delivering on this, but maybe there were enough other options that they just…

I don't have the numbers... but I'm going to assume that regular beer drinkers drink the popular light beers or already have a craft beer they like and spend less money trying new products. It took contentious political media to get die-hards to stop drinking their favorite light beer. That's how ingrained these brands are. It's harder to sell a new Amber Ale than a Juicy Mango/Dragonfruit IPA. These 2 beers serve different personas and the beer industry is focusing on growth over providing new products to their base.

Re: SF's Anchor Brewing Company shutting down after 127 years

#164
post #140

Earlier quoted context omitted.

I'm a little surprised Anchor didn't do better. I personally got worn out by all the craziness and experimentation in the craft brewing scene. Really unique IPAs or sour beers were fun for a while, but after a while, I realized I just wanted something reasonably good and predictably normal, i.e. a Normal Good Beer. It seemed like Anchor was delivering on this, but maybe there were enough other options that they just…

The recipe changed after the acquisition by Sapporo. Fans of the original Anchor Steam didn't like the new taste and stopped buying. So it faded into the background with the other ~3-5 domestics being served at a given bar. Lots of people talking out their ass here, clearly none of them spend any time in SF dives talking to other patrons.

[deleted]

Re: SF's Anchor Brewing Company shutting down after 127 years

#165

A shame they weren’t able to adapt to modern beer tastes. As long as I can remember, I've thought of them as the mediocre beer I’ll begrudgingly drink only if all other options are exhausted.

Part of the problem is that the steam beer process they used is a cheap and nasty process by design and they were one of the last holdouts of that style. I did a tour of their brewery where they do the open air fermenting (hence the name, steam came off it). It's a way to save refrigeration costs in brewing and makes for a poor beer. If they adapted to modern tastes they wouldn't really be steam beer anymore. They'd…

>Last holdouts

They were only a "holdout" insofar as they sued anyone else who used that process. They were kind of a shitty corporate citizen and I'm not sad to see them go.

Re: SF's Anchor Brewing Company shutting down after 127 years

#166

Earlier quoted context omitted.

I think stopping drinking was a response to exactly that -- it got out of control, then people quit. At least in NYC that's when we saw the first non-alcoholic "liquor" stores emerge. Because people still want a sophisticated treat to sip to mark the end of the day.

Got any example of this new wave of sophisticated non-alcoholic liqour?

You can probably see if any of the stores mentioned here have websites with product listings:

https://www.nytimes.com/2021/10/14/nyregion/dry-stores-non-a...

Re: SF's Anchor Brewing Company shutting down after 127 years

#167

It’s important to note that Anchor as a division is being shut down as a cost-saving measure by its owner Sapporo, a transnational, publicly-traded corporation. Sapporo says they have tried to find a buyer for Anchor, but to no avail. Meanwhile Sapporo recently purchased Stone Brewing in San Diego and are beginning Sapporo production there while still making Stone beers. If Sapporo hadn’t also bought Stone, presumabl…

Well Stone is now off the buy list.

Thankfully San Diego and the whole region south of camp pendleton has about a hundred other excellent craft brews to choose from, including the beer that inspired Stone and out-stoned Stone even after Stone tried to copy it, Green Flash. Sadly it's nearly impossible to find these days, largely thanks to Stone.

Re: SF's Anchor Brewing Company shutting down after 127 years

#168

Earlier quoted context omitted.

I think we can start dropping useless affectations like "it's important to note" now that ChatGPT has utterly co-opted them and revealed how meaningless they are. You could have simply stated that Anchor division is being dropped. I'm already reading your comment. You don't have to sell me on why you're noting it.

We can start dropping useless affectations like "I think" now that ChatGPT has utterly co-opted them and revealed how meaningless they are. You could have simply stated that reading hurts you. I'm already reading your comment, you don't need to tell me that you think the things you write.

If enough of us stop adding useless affections to our comments, ChatGPT will learn to do so too. Better comments = better bots!

Re: SF's Anchor Brewing Company shutting down after 127 years

#169

It’s important to note that Anchor as a division is being shut down as a cost-saving measure by its owner Sapporo, a transnational, publicly-traded corporation. Sapporo says they have tried to find a buyer for Anchor, but to no avail. Meanwhile Sapporo recently purchased Stone Brewing in San Diego and are beginning Sapporo production there while still making Stone beers. If Sapporo hadn’t also bought Stone, presumabl…

I think we can start dropping useless affectations like "it's important to note" now that ChatGPT has utterly co-opted them and revealed how meaningless they are. You could have simply stated that Anchor division is being dropped. I'm already reading your comment. You don't have to sell me on why you're noting it.

Lazy hack English professors teaching 1A and 1B gen eds to students by prescribing robotic formulas that include appositives and qualifiers like this, in my opinion completely deserve what they are getting when the same students are now feeding them robotically written essay assignments that follow these rules slavishly.

Re: SF's Anchor Brewing Company shutting down after 127 years

#170

I hadn't really kept up with that side, but Anchor had a distilling operation as well, with a rye whiskey that was unusually 100% malted rye (Old Potrero). From what I can see, that's now owned by Hotaling, and not affected.

I believe the distilling operation was separated from the brewing operation when Sapporo acquired it (I think maybe they had to remove the still through the roof with a crane?). I used to drink some with a guy who worked on the distilling side and tried a few of the Old Potrero variants, but none of them were really to my taste. Certainly unusual and worth trying, though.
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