"Your resume is great, anyone would be lucky to have you, but we don't know how we'd use you here." That makes sense, her primary experience for the past several years has been in a hybrid consulting/strategy/sales/marketing role..." It sounds like you need to really define the position she is gunning for.
Agreed. We've been talking about this. She's had to shape her resume a few different ways based on the type of job she's applying for to highlight specific experience relevant to the particular position but it still hasn't yielded much. I dont' know if it's the resume so much as not knowing the right people/perosn in an org to vouch for her even if she applies for something 'out of band' so to speak.
I think that usually means "we can't see our business evolving in ways that benefit from the input of people we hire". My view is that if someone you hire does not change and leave a mark on your business they were a mistake. Too many people just have really narrow roles in mind.