This is a very poorly written article > Only a little frustrated that iMessage didn’t allow for modern chatting on non-Apple PCs and phones. RCS is trash and stupid idea on the face of it. It's all essentially wholly Google-controlled which means they will give up on in 1-2 years when some exec comes up with a way to climb the corporate ladder. They will implement a new app/protocol/platform with 70% or less of the f…
It isn’t on Apple to open up iMessage, express your frustration at Google and others for not being able to build a halfway decent alternative in nearly 15 years. So instead they shove the RCS turd down everyone’s throats.
Remember, iMessage wasn’t the first of its kind. Blackberry messenger had similar network effects. Yet Apple built a great alternative. So don’t disparage them for building something great. Get mad at the others for not bothering to compete, leaving customers wanting more.