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Apple plans a slow, appointment-only rollout of Vision Pro

bloomberg.com

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Re: Apple plans a slow, appointment-only rollout of Vision Pro

#2
Wow, imagine if Apple starts integrating their stores with their products into connected life experiences. The stores become showcases for personalized experiences for life, work, and play. Companies are already integrating Watch and VisionPro with biofeedback. Might be something consumers need to deeply experience to believe, from the spatial desktop to music, games, and movies, desk to couch to bed.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#3
post #2

Wow, imagine if Apple starts integrating their stores with their products into connected life experiences. The stores become showcases for personalized experiences for life, work, and play. Companies are already integrating Watch and VisionPro with biofeedback. Might be something consumers need to deeply experience to believe, from the spatial desktop to music, games, and movies, desk to couch to bed.

[flagged]

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#5

Having messed with VR/AR tech since the DK2, the Apple Store presence could be the killer app that VR/AR needs. The manual learning process of ordering special fit lenses, adjusting the headsets, etc would be a great fit with Apple’s store model.

So the killer app for a $3.5k product is an app that helps you buy other expensive products from the same company?

Maybe I misunderstood, but if not count me skeptical.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#6

Having messed with VR/AR tech since the DK2, the Apple Store presence could be the killer app that VR/AR needs. The manual learning process of ordering special fit lenses, adjusting the headsets, etc would be a great fit with Apple’s store model.

Sure sounds like it's adding a lot of friction to the purchase phase

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#7
post #5

Having messed with VR/AR tech since the DK2, the Apple Store presence could be the killer app that VR/AR needs. The manual learning process of ordering special fit lenses, adjusting the headsets, etc would be a great fit with Apple’s store model.

So the killer app for a $3.5k product is an app that helps you buy other expensive products from the same company? Maybe I misunderstood, but if not count me skeptical.

Not the app, the retail presence. The Apple Stores have proved enormously valuable when Apple enters a new hardware product category.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#8
post #5

Having messed with VR/AR tech since the DK2, the Apple Store presence could be the killer app that VR/AR needs. The manual learning process of ordering special fit lenses, adjusting the headsets, etc would be a great fit with Apple’s store model.

So the killer app for a $3.5k product is an app that helps you buy other expensive products from the same company? Maybe I misunderstood, but if not count me skeptical.

[deleted]

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#9

Having messed with VR/AR tech since the DK2, the Apple Store presence could be the killer app that VR/AR needs. The manual learning process of ordering special fit lenses, adjusting the headsets, etc would be a great fit with Apple’s store model.

Conversely the fact that you need special fit lenses and a store appointment means its going to be hard to test out and hard to buy. You're probably not going to be able to wander past the Apple store in the mall and take a quick peek in and play with the Vision Pro like you can with their other products like the iPad. Nor will testing your friend's necessarily be a good experience. Plus even in the U.S Apple Store's aren't that common requiring a multi-hour drive to get to in some places.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#10
post #2

Wow, imagine if Apple starts integrating their stores with their products into connected life experiences. The stores become showcases for personalized experiences for life, work, and play. Companies are already integrating Watch and VisionPro with biofeedback. Might be something consumers need to deeply experience to believe, from the spatial desktop to music, games, and movies, desk to couch to bed.

Ah yes, the joys of traveling through high crime mall areas to arrive at a crowded Apple Store. At least one has a permanent police presence at the door.
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