When Apple's experience marries Framework's flexibility

Hey everyone, we launched a brand called Newnorm and I just wanted to run the thesis through the HN community to iron out any blindspots. We're also looking for our first 100 early adopters, so please support us if you can!

- The new norm is all-in-one.

What do earbuds, headphones, and speakers have in common? Everything. While batteries, speaker drivers, and amplifiers varies in size due to the current state of physics, computing isn't. The same chip that controls wireless earbuds can also be used for headphones and speakers.

We have developed a mini audio computer that can be attached and detached to power and speaker modules of all sizes to seamlessly switch between earbud, headphone, and speaker modes in seconds.

- The new norm is not just repairable, but also upgradable.

Beyond using standard screws (no glue) and making all spare parts available to allow for easy repairs, we carefully designed each module and its magnetic connectors to support tech advancements for at least 5 years.

Instead of ripping people off with a slightly-improved "Sound 2" next year, we'll release a new battery module or computing module whenever there is a significant improvement in performance.

- The new norm is private and open.

Since we are technically building a new platform for a new category, we have the responsibility to do it right!

In addition to using many security features in our firmware and app such as zero-access encryption, all our hardware and software will be open-source after a year or two of launching a new product.

- The new norm is circular.

Our approach is to source and make as close to the end user as possible from recycled, biodegradable, recyclable, or Fairtrade materials. In that order of priority.

For each delivered product, we offset its expected average lifetime emissions and fund the recycling of an equivalent item in weight. When the time comes for a repair or upgrade, we issue credits for each module returned to us for recycling.

We'll also offset the entirety of our team’s historical footprint after selling the first 10,000 units.