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Facebook uses bgsound to see if you have opened an email

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Re: Facebook uses bgsound to see if you have opened an email

#51
post #36

Earlier quoted context omitted.

Yes, but about 100% of email clients now don't load images -- whether webbugs or actual content -- because of that. This BGSOUND tactic certainly isn't standard practice, despite being an extension of a prior technique, extended specifically to get around the existing filter.

You don't list a source, but I'll propose a different stat. A survey in 2010 implied that only 33% of folks kept images on... but that's a wide jump from 100%. http://www.clickz.com/clickz/column/1716214/disabled-images-... Your point is right, that emailers are trying to get around the image blocking... But it's not that everyone turns off their images; some folks still keep them on. The question then becomes: what'…

Can't you attach the images to the email, and reference them from the HTML? If that doesn't work, you can send a PDF or Word file.

Putting img tags that link to your server doesn't sound like a very good way to get attractive emails anyway. What if your server goes down? What if the user disconnects from the internet before reading their inbox? What if the user rereads your message after several years and it's suddenly not so attractive anymore?

Re: Facebook uses bgsound to see if you have opened an email

#52
post #37

Given that this is a community of entrepreneurs, I'm surprised how unsympathetic a lot of people here are to this technique. Operating a business online, analytics are a very important part of understanding how your users interact with with your service and improving the quality of your correspondence. Facebook is just trying to identify which emails people respond to (i.e. open) most.

Just because the information is useful, that doesn't mean it is ethical to collect it.

Would those of you who object to this tactic also object to collecting website analytics (which in my experience many normal users, including members of my own family, do not understand either.) If not, why not?

This isn't a rhetorical question; I'm sincerely curious. Thanks.

Re: Facebook uses bgsound to see if you have opened an email

#53
post #22

These sorts of tracking pixels or tracking items are long-standing methods of analytics gathering in the email marketing and delivery space. This is not an attack of privacy. They also know every click you make in that email as well. And of course they track the number of times you do these things. They also track that traffic anonymously if you forward the email to a third party who interacts with it. This is the sa…

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Re: Facebook uses bgsound to see if you have opened an email

#54

http://www.sendgrid.com/ which provides email services to a lot of clients perhaps uses this by default. I don't think people in this business look at it as an attack. Websites use various techniques to track people's activities, and this is just another one of them.

SG's "open tracking" is a great feature!

Re: Facebook uses bgsound to see if you have opened an email

#56
post #48
post #32

Earlier quoted context omitted.

Ooh thanks for this :) Got a "DNS Prefetch - Anchor" on Gmail

So did I, it picked up a Google IP address. Anyone know how to close this? I have images turned off.

It seems to be the MTA (probably the spam filter), since it happens to me even without any client open, so there's probably no way to close it by your end.

Re: Facebook uses bgsound to see if you have opened an email

#57

People don't expect that when they read an email, the sender knows when they read it and from what IP address. If you're using a tracking image or any similar technology, then you are exploiting a weakness in the system to take information that you don't have permission to. I recognise that it's standard industry practice, but it's categorically not ok. If you want to track users, ask for their permission. If you hav…

You are right in principle, but this isn't a tricky detail about email. This is fundamentally how Facebook and Google run their businesses.

Re: Facebook uses bgsound to see if you have opened an email

#58
post #52

Earlier quoted context omitted.

Just because the information is useful, that doesn't mean it is ethical to collect it.

Would those of you who object to this tactic also object to collecting website analytics (which in my experience many normal users, including members of my own family, do not understand either.) If not, why not? This isn't a rhetorical question; I'm sincerely curious. Thanks.

For email, it's the same reason I object to ordinary mail containing tracking devices beyond those needed to deliver the mail.

For websites, it's the same risk I take when leaving my house to visit any public place.

Re: Facebook uses bgsound to see if you have opened an email

#59
post #49
post #45

Earlier quoted context omitted.

People turn on HTML in email because there is no other widely accepted alternative for rich text email. As for why plain text only is not good enough, here's a simple thought experiment. Imagine that we did not have any kind of email. We invented computers, and computer networks, but somehow, incredibly, overlooked inventing email. In this hypothetical world, people still communicate by writing letters, and sending t…

So, by the same logic, twitter should allow javascript to execute when I view some post about people microwaving small mammals. Perhaps I should be more explicit. My problem is not with the abilities to assign pixels to an output device. Email should not be an interactive proposition and should have no ability whatsoever to run code.

Email should not be an interactive proposition and should have no ability whatsoever to run code.

Agreed, but HTML isn't runnable code. It's a declarative document format.

Re: Facebook uses bgsound to see if you have opened an email

#60
post #37

Given that this is a community of entrepreneurs, I'm surprised how unsympathetic a lot of people here are to this technique. Operating a business online, analytics are a very important part of understanding how your users interact with with your service and improving the quality of your correspondence. Facebook is just trying to identify which emails people respond to (i.e. open) most.

How many of their users do you think know they're being tracked like that? I mean actually know and understand, not "were notified in the fine print on page 27". Tracking users in ways they don't actually know about and understand, well, the usual terms normal people apply to that sort of behavior are "underhanded", "antisocial", "betraying trust", etc.

The vast majority of users don't understand any tracking technology, period.
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