I think there is a larger question about the role that celebrities, influencers, meme accounts, thirst trap accounts, or any other account that is incentivized to post play on social media. You immediately saw the energy and positivity drop as these groups arrived to threads. Perhaps it was a mix of egotism, phoniness, and shallow attempts at engagement, but you also saw engagement and follows rise with that group. T…
Meta goes farther than Twitter ever did, as they actually deprioritize the more news-like content.
After all, why pay for less engaging content when you have users tripping over themselves to game engagement for free? Ignoring long term health (and the health of the society they inhabit) seems to have worked out for Meta so far.