In a tweet, the account for Similar Web said they don't actually measure iOS app traffic. They just measure traffic to the specific URL (
https://chat.openai.com/).
Tweets in question:
"This chart doesn't measure app usage, only traffic to the website on desktop and mobile."
https://twitter.com/Similarweb/status/1676576445764624385?s=...
"The graph indeed shows traffic only to the specific URL, http://chat.openai.com. It should be reviewed in this context."
https://twitter.com/Similarweb/status/1676573510490046467?s=...
If you notice the app came out in May 2023 and traffic decreases for the first time in the following month in June 2023.
Additionally, you may notice the tweets refer to a specific chart, which might give the impression if you go on the site, they have the actual data, but this is not so.
As of July 7, 2023, Similar Web can't measure iOS app usage. Only their relative ranking on the App Store which doesn't tell you much about daily traffic usage, although we might be able to infer some patterns.
"Usage data is currently available only for apps in Google Play Store. We're working hard to support iOS apps soon"
https://www.similarweb.com/app/app-store/6448311069/statisti...
Additionally, the article has this to say, which might also give a false impression:
> Downloads of the bot’s iPhone app, which launched in May, have also steadily fallen since peaking in early June, according to data from Sensor Tower.
Downloads isn't the same as traffic. Once you've downloaded an app, you don't generally delete it, then download it over and over again. You just use it and that isn't being measured. Although I would expect traffic usage to slow down or decrease somewhat as downloads decrease as well. I just think there are other factors playing a role here as well that aren't being documented.
Growth can't happen forever and it may be that it's slowed down considerably, but it's also possible the decrease is due to users switching the platform they use to access ChatGPT. As it stands, it's not clear from the data from what I've seen. It may be that users switched en masse to the iOS app or something else entirely.
Would need more data to clarify and confirm.
Also, what the heck is up with this tagline for their newsletter? It sounds so adversarial.
"Tech is not your friend. We are. Sign up for The Tech Friend newsletter."