I used to work at Desktop Metal which was (at the time) a pretty small startup here in Boston. When I left, I wrote a pretty negative review on Glassdoor about what I felt was a toxic work environment. At the time I submitted my review, there were probably about 10 reviews for the company. The very next day after my review was posted, about 7 positive reviews popped up. Obviously pretty suspicious behavior, but when…
No one trusts these review companies actually. They simply exist to extort entities that get reviewed either to remove negative reviews or promote or even auto-post fake positive reviews. Yelp is a classic example that did this for years.
The underground economy of Glassdoor reviews
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Re: The underground economy of Glassdoor reviews
#42Earlier quoted context omitted.
No one trusts these review companies actually. They simply exist to extort entities that get reviewed either to remove negative reviews or promote or even auto-post fake positive reviews. Yelp is a classic example that did this for years.
Can you foresee a scenario where a review site could legitimately exist without turning to synthetic reviews, dark UI patterns, or outright brand extortion?
Re: The underground economy of Glassdoor reviews
#43I used to work at Desktop Metal which was (at the time) a pretty small startup here in Boston. When I left, I wrote a pretty negative review on Glassdoor about what I felt was a toxic work environment. At the time I submitted my review, there were probably about 10 reviews for the company. The very next day after my review was posted, about 7 positive reviews popped up. Obviously pretty suspicious behavior, but when…
However, when searching out the low-down on a potential new employer, I only read the one and two star reviews - if they're pretty spurious then I feel more comfortable taking a role there. If however the poor reviews contain lots of pretty specific complaints, I find them more believable that the single sentence "everything is awesome here" style reviews.
Re: The underground economy of Glassdoor reviews
#44He mentions ChatGPT in passing but you could write a whole separate article about that. These bogus review companies are going to be able to pump out so many more reviews, of higher quality, with access to LLM-generated content. This problem is only going to get even worse.
Re: The underground economy of Glassdoor reviews
#45If the users are behind CGNAT you cannot rely on the IP address.
I don't know what Glassdoor does in that case though.
Re: The underground economy of Glassdoor reviews
#46Glassdoor is a hellscape for employees and employers. Current and former employees can write literally anything they want, true or false, and it gets published. Employers have no cause for recourse except apparently paying people to write fake reviews. So a brand can be damaged by fake reviews or lies in reviews, and have to go through backchannels to fix it. It's basically a place for legal libel and puts everyone i…
Re: The underground economy of Glassdoor reviews
#47Re: The underground economy of Glassdoor reviews
#48It also seems inevitable that such sites, will exist. Can you really blame Glassdoor here? Are they supposed to do a thorough investigation for every review? At least it gives some sort of weak signal about the place.
Re: The underground economy of Glassdoor reviews
#49I believe that Glassdoor exists almost purely because salary information is not public. While company reputation and reviews are of interest, the salary information is likely much more a driver of traffic. And based on my attempted use of the site, Glassdoor is unreliable and (intentionally) misleading. Even at the most basic level, their UI flatly lies about what data they possess. If you search a company, in the sa…
https://www.levels.fyi/ is a grest site for actual salary information on tech related jobs. The data reported very much matched my last round of interviews and the data granularity is good, being able to see levels, location, pay breakdowns, and even dates when the salary was posted.
Re: The underground economy of Glassdoor reviews
#50I refused a free trial or some other token offer by a call center employee that the company sent as part of the BBB resolution process.
Not long after,the BBB removed my review even though I offered email evidence between the PM and I. I emailed one of their managers asking for an explanation for why they removed it. They gave me some vague boilerplate that didn't address the issue.
Because they weren't clear in their communication with me on the reasons why, I couldn't help but wonder whether they had some similar incentive in their relationships with certain companies to remove problematic reviews.