> Some people are willing to spend a little more if it helps push electrification forward, for environmental reasons
It's not a little more though, that was the point. In my area, California, it's about 4x more. Gas here is so cheap, it's almost free.
Anecdotally, I don't know anyone who's opted into the "green energy" plans offered by the area's utility providers - because they all cost a lot more than regular.
People talk a lot - but their bank account dictates their actual decision making. Running a heatpump seems very expensive for a lot of the country, with negligible gains.
Natural Gas isn't exactly what we would call "dirty"... seems like a min-max issue, with people forgetting there's still areas burning coil and oil for electricity production.
> Heat pumps can be powered with solar
Not in the dead of winter you can't... not everyone lives in big cities folks, and where it snows, it gets quite cold.