Not specific to rust, but I think asynchronous programming in general is a hype. It didn't start because it is so awesome, it started because JS can't do parallel any other way. That's the long and short of it. People wanted to use JS in the backend for some reason. The backend requires concurrency. JS cannot do concurrency. Enter the event loop. Then enter some syntactic sugar for the event loop. And since JS is pop…
More mature model of that is message passing like in Erlang or in a bit more bastardized version, in Golang. And it works there because you can write "normal" code with no colored functions and other baggage that JS-like async brings with it. And it works beautifully on multi-core machines.
async is just strict, shitty subset of that where you're limited either by bad implementation (any single-process scripting language) or language limitations (no GC in Rust would make Erlang/Go-like message passing much harder).