For a while, before Jassy became CEO, people at the company would sometimes jokingly refer to Amazon Studios as "the loss leader for Bezos's sex life." Now that subscriber growth is slowing down at most streaming services, the end of the "golden age of TV" is at hand. Welcome to the "bean-counting age of TV," in which streaming services try to milk subscribers for as much as possible without pissing them off too much…
People are voting with their wallets. Hollywood in the 90s was much better at entertaining people and therefore much better at getting their money.
Studios will start making shows with good writing again. Apple TV often already is, with some glaringly bad exceptions like Foundation and parts of Ted Lasso season 3. Severance, for example, is good enough on its own for me to pay for the whole subscription.
Making entertaining and thought-provoking original content, without calling their audience sexists or racists when the writing or casting misses the mark, will be profitable and that profit will fund the next wave of prestige tv.