Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Sao Paulo: A city with no outdoor advertisements (2013)

amusingplanet.com

Post reply on HN
Print view View original

141–150 of 428 posts

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#141

Post by npteljes »

404mm wrote: post #118
npteljes wrote: post #71

As an individual, I'd welcome no advertisements everywhere. I think ads were abused long enough. It's just a leech on the human life.

I am very much against advertisements in media. If a service doesn’t come with an ad-free option then I don’t subscribe at all. I am not as radical when it comes to advertisements in the cities. 100% no to billboards. But if a local restaurant wants to advertise pictures of their dishes at their location (not across the town), that’s fine with me. As long as ads are local to the business, tasteful and in limited size…

I think I'd be happy with innocent things like your example as well. One could even argue that ads are useful even, in the right context. But I have no idea how to go about regulating that.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#142

Post by goodpoint »

bkraz wrote: post #74

I recently learned Kyoto has rules about signage and specifically color saturation. Some of the rules seem too detailed, but the end result looks very nice. https://youtu.be/KuX3nu4jdo0

THIS. High saturation colors are loud and tacky. Kyoto look wonderful.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#143

Post by Perz1val »

bmacho wrote: post #126
alganet wrote: post #37

Some additions: Stores also cannot use their full façade for advertising. Branding colors and details are OK, but logos cannot be too large (don't know the exact rule). The law is picky. Some stores cheat by having a glass façade, and using LEDs inside that glass. Like this: https://imgur.com/a/CLdUD1C Since this law was adopted, there's been an increase in full building graffiti, which is not banned. Now 10 years la…

Can't we replace ad banners on websites with free space to collectively draw on Q.Q .. we probably can't, it is too easy to automate it, and too hard to prevent that. But would be fun.

That would create a new job market - drawing ads

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#144

Post by tropdrop »

lucideer wrote: post #86
kibwen wrote: post #57

Earlier quoted context omitted.

> Since this law was adopted, there's been an increase in full building graffiti, which is not banned. Now 10 years later, it is more likely to see one of these nowadays than an empty outdoor frame Nearly all of these look like murals, not graffiti (these are distinct forms of street art). Regardless, those photos are beautiful and I'd love to have those instead of billboards in my city.

> these are distinct forms of street art Can you elaborate on this? I've always thought a mural was just a type of graffiti?

Graffiti is usually tagging [1], but includes other forms of (non-sanctioned) random acts of art and, especially, writing.

Wall murals are usually sanctioned – either there is permission granted to paint a wall, or, often, they are commissioned. Usually there is only one artist or company that makes the "complete" mural, with much planning and coordination, and no intervention by casual passerby.

In the source below, you can see that though it is wall, it is being tagged (not a mural) with various ad-hoc contributors.

Some would argue that a wall that is purposefully provided as a space for passerby to add their contributions (to add "graffiti" to it) makes it not graffiti at all, since that goes against its anti-institutional spirit. In that view, commissioned wall murals by an artist are distinctly not grafitti.

1 – https://www.britannica.com/topic/tagging

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#145

Post by 404mm »

npteljes wrote: post #141
404mm wrote: post #118

Earlier quoted context omitted.

I am very much against advertisements in media. If a service doesn’t come with an ad-free option then I don’t subscribe at all. I am not as radical when it comes to advertisements in the cities. 100% no to billboards. But if a local restaurant wants to advertise pictures of their dishes at their location (not across the town), that’s fine with me. As long as ads are local to the business, tasteful and in limited size…

I think I'd be happy with innocent things like your example as well. One could even argue that ads are useful even, in the right context. But I have no idea how to go about regulating that.

Exactly. Any any kind of written rules (or laws) will just immediately become a subject to interpretation, pushing the limits and exploiting loopholes. As usual, a few ruin it for everyone.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#146

Post by npteljes »

russdill wrote: post #134
npteljes wrote: post #71

As an individual, I'd welcome no advertisements everywhere. I think ads were abused long enough. It's just a leech on the human life.

I don't see how money spent on advertising billboards improves anyone's lives. The money is just going to leave owners. At least with media the advertising dollars are funding media creators.

I think it's good to learn about marketing in general. I initially thought that it has one purpose: they put up an ad for X, to make people buy more of X. But that's not it at all. Advertisements can be used to shape public opinion of a thing, for example. To make the public associate a set of feelings, attitudes, values with the product, brand, or person. I'm sure I also leave a lot out of this simple explanation and example. So, at the end of the day, this all strengthens the entity that advertises. That's the goal of the advertising billboards.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#147

Post by soapdog »

Luctct wrote: post #83
kibwen wrote: post #57

Earlier quoted context omitted.

> Since this law was adopted, there's been an increase in full building graffiti, which is not banned. Now 10 years later, it is more likely to see one of these nowadays than an empty outdoor frame Nearly all of these look like murals, not graffiti (these are distinct forms of street art). Regardless, those photos are beautiful and I'd love to have those instead of billboards in my city.

Neither murals nor graffiti is art. None of those would have been accepted in any gallery some 30~40 years ago when standards were higher and the world didn't suffer from the high number of grown-up men who are hooked up on comic books and animated cartoons it suffers through today. A lot of it is just vandalism. None of it seems to be made by or for adults. 99% looks like it's made by some comic book fan on LSD. Alw…

As someone who graduated from an art school, let me be another voice here to say that you're absolutely wrong. Art is about intentionality and process. Duchamp and Wahrol are prime mainstream examples of that. The intervention in urban equipment is art. Making it yours, sharing it with the world, the dialectical dialogue between the mural and the surrounding cityscape, there is so much to unpack here.

Also, comic books are art as well. Sequential art has been recognised by everyone with an ounce of heart and one of the main mediums for storytelling. Some even been calling it the ninth art just like cinema is the seventh. It is a medium unlike painting, cinema, or photography, one in which you can do things you can't in any other medium.

I recommend checking out the following books if you want to move past your misconceptions:

- The Work Of Art In The Age Of Mechanical Reproduction, Walter Benjamin. - Understanding Comics: The Invisible Art, Scott McCloud. - Comics and Sequential Art, Will Eisner.

All those books are quite approachable and engaging reads.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#148

Post by Mordisquitos »

wood_spirit wrote: post #24

Presumably in a few years all billboards will be virtual, painted over top of reality by AR? And San Paulo will be bedecked again, at least as experienced by normal people with whatever comes after mobile phones. As will Rome and your local park?

What makes you think normal people, such as myself, would have any reason to willingly use advertisement-laden AR rather than enjoy good old ad-free R?

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#149

Post by Towaway69 »

BMorearty wrote: post #90

This unexpectedly reminded me of what East Berlin looked like in 1988. It looked gray and dull compared to West Berlin. I've told this story for years without realizing that lack of outdoor advertising made the difference.

And the lack of investment in housing. East Berlin was simply rundown and could not afford renovating old houses. Those they built on the outskirts were also grey concrete blocks.

No amount of advertising would have helped.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#150

Post by emptybits »

causality0 wrote: post #114
kibwen wrote: post #57

Earlier quoted context omitted.

> Since this law was adopted, there's been an increase in full building graffiti, which is not banned. Now 10 years later, it is more likely to see one of these nowadays than an empty outdoor frame Nearly all of these look like murals, not graffiti (these are distinct forms of street art). Regardless, those photos are beautiful and I'd love to have those instead of billboards in my city.

Are building murals not associated with ghettos outside the US? Where I live you know if you start seeing big faces on walls you're in the bad part of town and need to be careful.

In Vancouver we have a mural festival and walking tours of murals with backgrounds on the works and artists. This happens in several neighbourhoods.

https://vanmuralfest.ca/mural-tours

Post reply on HN