Sao Paulo: A city with no outdoor advertisements (2013)

Post by jszymborski » Tue, Jul 04, 2023, 4:13 PM UTC

causality0 wrote: post #114

kibwen wrote: post #57

Earlier quoted context omitted.

> Since this law was adopted, there's been an increase in full building graffiti, which is not banned. Now 10 years later, it is more likely to see one of these nowadays than an empty outdoor frame Nearly all of these look like murals, not graffiti (these are distinct forms of street art). Regardless, those photos are beautiful and I'd love to have those instead of billboards in my city.

Are building murals not associated with ghettos outside the US? Where I live you know if you start seeing big faces on walls you're in the bad part of town and need to be careful.

Post by elzbardico » Tue, Jul 04, 2023, 4:13 PM UTC

g3ol4d0 wrote: post #15

gota wrote: post #9

> Seven years on, the world's fourth-largest metropolis and South America’s most important city remains free of visual clutter and eye sore that plagues the majority of cities around the world. Unfortunately it suffers greatly - to a ridiculous level, in some places - from that ugliest kind of grafitti, convoluted "tags" made in single-stroke black ink I'm not sure if that is the case everywhere but in Brazil people…

pixo é arte

Post by dahart » Tue, Jul 04, 2023, 4:15 PM UTC

BiteCode_dev wrote: post #113

npteljes wrote: post #71

As an individual, I'd welcome no advertisements everywhere. I think ads were abused long enough. It's just a leech on the human life.

That's considered a radical stance, but I +1. Ads should just be banned anywhere in general. They concentrate power to those who already have it, because you can make more ads if you have more money. The local burger joint cannot compete against macdonals on advertising, the local soda against coca cola. It's ugly, eat attention, and interrupt. It creates business models with terrible incentives, which leads to censo…

Post by Luctct » Tue, Jul 04, 2023, 4:16 PM UTC

piva00 wrote: post #40

luizlobo wrote: post #14

Interesting from someone that leaves in SP for 2 years and just spend about 40 days in Berlin and 21 in NY last year, this doesn’t seem to resonate as such a big difference. Berlin almost doesn’t have any billboards and NY I didn’t saw it bothered me, at least in Brooklyn. Curious on how SP was in the past. Unfortunately the city has way worst problems then billboards.

I worked in São Paulo before and after this law was enacted. The difference was honestly massive, there used to be billboards plastered all over the city: across any walls or free space around major avenues (imagine the whole perimeter of Congonhas airport with Av. dos Bandeirantes covered by giant billboards floating over the walls), on the visible sides of tall buildings towards major streets, there were billboards…

Post by rescbr » Tue, Jul 04, 2023, 4:18 PM UTC

gooseyman wrote: post #64

alganet wrote: post #37

Some additions: Stores also cannot use their full façade for advertising. Branding colors and details are OK, but logos cannot be too large (don't know the exact rule). The law is picky. Some stores cheat by having a glass façade, and using LEDs inside that glass. Like this: https://imgur.com/a/CLdUD1C Since this law was adopted, there's been an increase in full building graffiti, which is not banned. Now 10 years la…

Those full building works are awesome. I question whether the lack of billboards is truly related to the rise of these murals. They are on MASSIVE canvases that surely were not previously covered in totality by an ad. If this rise in these works is a response/reaction to the lack of color, then the quote in the article that “Advertising is both an art form and, when you're in your car or alone on foot, a form of ente…