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Sao Paulo: A city with no outdoor advertisements (2013)

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Re: Sao Paulo: A city with no outdoor advertisements (2013)

#41

Post by endisneigh »

ericmay wrote: post #38
endisneigh wrote: post #34

Earlier quoted context omitted.

[flagged]

They’re not giving up much anyway regardless of their overall level of economic activity. These billboards are not just an eyesore but violate the public space at the expense of everyone else. Should be banned nationally (globally would be great too)

I'm curious - what's something that's not an eyesore? People think art is, graffiti, even buildings, etc. The difference is some of these generates money for governments to solve actual problems, and the others... do not.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#42

Post by awestroke »

wood_spirit wrote: post #24

Presumably in a few years all billboards will be virtual, painted over top of reality by AR? And San Paulo will be bedecked again, at least as experienced by normal people with whatever comes after mobile phones. As will Rome and your local park?

Ain't gonna happen

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#43

Post by Zambyte »

endisneigh wrote: post #34
ameister14 wrote: post #30

In the US, the state of Maine does not allow billboards. It's a thing I didn't notice until living elsewhere, and it's really nice.

[flagged]

> So it's not like they really are giving up much with not having advertisements.

Maybe the fact that they don't allow billboards is related to the fact that they are less consumerist? Seems like ads would stimulate the economy, and that is not what they want.

I'm curious how they rank for happiness.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#44

Post by vc9999 »

alganet wrote: post #37

Some additions: Stores also cannot use their full façade for advertising. Branding colors and details are OK, but logos cannot be too large (don't know the exact rule). The law is picky. Some stores cheat by having a glass façade, and using LEDs inside that glass. Like this: https://imgur.com/a/CLdUD1C Since this law was adopted, there's been an increase in full building graffiti, which is not banned. Now 10 years la…

Finally someone who is not spitting things they have no clue about

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#45

Post by tr4vis »

NoboruWataya wrote: post #27
andsoitis wrote: post #4

Love the idea, but the execution can be better. The photos show empty billboard frames, remnants of old ads against walls, etc., making things look dilapidated but not in an Anthens-ancient-ruin kind of way.

Would be cool if these spaces (or some of them) were given to local artists to use.

Today they actually are, São Paulo is famous for it's street art. https://www.nytimes.com/2021/05/30/world/americas/brazil-sao...

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#46

Post by endisneigh »

vc9999 wrote: post #39
endisneigh wrote: post #19

Earlier quoted context omitted.

Luckily there is something in between "ugly advertisements" and "no advertisements at all"

Luckily this is just an article explaining one side of the law, and it's from 2001. Obviously, there are advertisements, but not on large billboards across the city. Sometimes, I feel like this site is no different from a Twitter thread. There are so many uninformed people making comments about things they have no clue about.

I'm talking about the billboards and other outdoor ads as referenced in the article. What are you talking about?

> In September 2006, the mayor of São Paulo passed the so-called “Clean City Law" that outlawed the use of all outdoor advertisements, including on billboards, transit, and in front of stores. Within a year, 15,000 billboards were taken down and store signs had to be shrunk so as not to violate the new law. Outdoor video screens and ads on buses were stripped. Even pamphleteering in public spaces has been made illegal. Nearly $8 million in fines were issued to cleanse São Paulo of the blight on its landscape. Seven years on, the world's fourth-largest metropolis and South America’s most important city remains free of visual clutter and eye sore that plagues the majority of cities around the world.

You're right though. Uninformed people who don't read the article are annoying. I'm not even for ads. It's simply that there's a way to do outdoor ads that doesn't ruin the city.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#49

Post by tr4vis »

kroltan wrote: post #36

I lived until recently in Florianópolis, one of the state capitals of Brazil. It is a naturally beautiful island city, and it has an iconic bridge leading into it ("Ponte Hercilio Luz" if you want to search for photos). For some god forsaken reason, someone got away with building a gigantic - and I mean GIGANTIC - screen billboard right in line of sight of this historic postcard. I don't recall when it was installed,…

I'm from Florianópolis and everyone I know hates that stupid billboard - it goes against the natural vibe of the city. In person it's an eye sore from kilometers away.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#50

Post by milancurcic »

Boca Raton doesn't allow billboards, car dealerships, or Walmarts. We don't normally notice it, but these things jar us as soon as we go to neighboring towns. It's a subtle improvement of outdoor experience (more architecture and green spaces) that percolates into quality of life. A good analogy of this may be browsing the web with ad blockers--pages with ads are busier, noisier, and load more slowly; yes, if the page content is bland, removing the ads will make it blander.
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