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Apple forced to make major cuts to Vision Pro headset production plans

ft.com

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Re: Apple forced to make major cuts to Vision Pro headset production plans

#81

Post by charcircuit »

rektide wrote: post #25
LegitShady wrote: post #14

Earlier quoted context omitted.

again, the issue is development dollars. Its great that its high resolution displays, the question is if your company wants to dump hundreds of thousands of development dollars making something for the vision pro when its not clear there's a consumer market for them, or who the target market is. Sure apple could sell 100,000 anything. The question is are you going to be able to make any money developing for apple's $…

Apple has been smart to present it as a desktop replacement (as opposed to some ar/vr/metaverse device), which is something they can deliver that will let users bring their existing apps to the new medium without adaption. Ideally yes apps should update themselves, tailor the experience. But the main focus so far has been pretty conventional app like experiences, which happen to be hovering in space. Where-as most he…

>Apple has been smart to present it as a desktop replacement

It means that now you are competing against desktops which have been iterated upon for decades and have a lot of value already. Instead of standing out by having apps that are only possible in VR people will way if they would rather use the app outside of VR.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#82

Post by mcpackieh »

spaceman_2020 wrote: post #44
LegitShady wrote: post #10

Earlier quoted context omitted.

Oculus were nobodies more or less back then and didn't have apple's supply chain expertise, and even still their devkits were only like $300 USD 10 years ago. I feel like the major cuts are because of lack of hype. I don't think anybody understands if there is a market for this, so nobody is sure how much money to put into developing for it. To me this feels like the first apple product in a long time without a compe…

If I was a developer, I’d adopt this platform wholeheartedly. Anyone who is willing to pay $3500 for this device is also likely to pay a lot for apps and games. Way better than extracting pennies out of Android users.

If these headsets ends up collecting dust on a shelf after a few weeks, as most headsets seem to, then it doesn't matter how wealthy the owners are. They won't buy apps for a device they no longer use.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#84

Post by bananapub »

it really is amazing to see so many people with such strong opinions about a device they've never used, entering a market that doesn't really yet exist, in a year.

why does every thread about an Apple product end up just as a competition to see who can have the least informed but most negative take on whatever it is?

Re: Apple forced to make major cuts to Vision Pro headset production plans

#85

Post by cdumler »

For all the people saying that this is dead on arrival or will never gain traction because it's too expensive, too bulky, too whatever: this is going succeed. The first watch serious sucked, but now it has all kinds of sensors and an always on display. A lot of those unique components (like the stereoscopic display) will get mass produced, which will bring down cost. Refinement will improve abilities.

This particular headset? It is too expensive, too bulky, etc. But, I can tell you that in time any serious developer will have this. The only thing that will make me give up my ultra-wide monitor is this: an ultra-wide screen monitor that I can take anywhere.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#86

Post by cubefox »

Waterluvian wrote: post #22

I am very pessimistic about the future of VR beyond it being super nice for niche cases. But I think there’s something fundamentally good about: 1) Apple taking a stab at it, because it’s the kind of thing where UX really matters and Apple does UX well. 2) Apple not being trapped in the “if we can’t sell a billion of them then why even bother?” mindset that so many other companies get trapped in, often because they’r…

> 2) Apple not being trapped in the “if we can’t sell a billion of them then why even bother?” mindset that so many other companies get trapped in

It seems to be the opposite with folding phones. A lot of Android manufacturers releasing them, despite low sales numbers, while Apple apparently thinks: if we can’t sell a billion of them then why even bother?

Re: Apple forced to make major cuts to Vision Pro headset production plans

#87

Post by jjaken »

bananapub wrote: post #84

it really is amazing to see so many people with such strong opinions about a device they've never used, entering a market that doesn't really yet exist, in a year. why does every thread about an Apple product end up just as a competition to see who can have the least informed but most negative take on whatever it is?

Times like this are when people can only speculate. There’s too little information for anything else. The discussion is tautologically speculative. Some will be optimistic and others will be pessimistic and the only thing informing the disparity of those opinions is the authors’ personal perspectives and biases. You’re frustrated by something that is only natural.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#88

Post by 11101010001100 »

cdumler wrote: post #85

For all the people saying that this is dead on arrival or will never gain traction because it's too expensive, too bulky, too whatever: this is going succeed. The first watch serious sucked, but now it has all kinds of sensors and an always on display. A lot of those unique components (like the stereoscopic display) will get mass produced, which will bring down cost. Refinement will improve abilities. This particular…

the watch is a poor comparison.

Is this the next iphone or not? That is the question.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#89

Post by robbyking »

Waterluvian wrote: post #22

I am very pessimistic about the future of VR beyond it being super nice for niche cases. But I think there’s something fundamentally good about: 1) Apple taking a stab at it, because it’s the kind of thing where UX really matters and Apple does UX well. 2) Apple not being trapped in the “if we can’t sell a billion of them then why even bother?” mindset that so many other companies get trapped in, often because they’r…

I agree about VR, but I'm really excited for advancements in AR!

I'm a really avid mountain biker, road cyclist and snowboarder, and I'd love some basic telemetry displayed in the goggles or glasses I'm already wearing. Nothing kills a ride faster than having to stop to pull out your phone to see if you missed a turn or to figure out which unmarked trail you're supposed to take. (Not to mention all of the information we current have to look down at our cycling computers to see: HR, watts, cadence, etc.)

Re: Apple forced to make major cuts to Vision Pro headset production plans

#90

Post by ohyes »

dtx1 wrote: post #16
LegitShady wrote: post #10

Earlier quoted context omitted.

Oculus were nobodies more or less back then and didn't have apple's supply chain expertise, and even still their devkits were only like $300 USD 10 years ago. I feel like the major cuts are because of lack of hype. I don't think anybody understands if there is a market for this, so nobody is sure how much money to put into developing for it. To me this feels like the first apple product in a long time without a compe…

I can think of so many use cases if it were good. If it were good, you could replace all Displays with it. Games, Movies, Remote Meetings etc. Oh and Porn. So much porn. The problem is the pricetag. It's 10x too expensive for mass adoption and 5x too expensive for developers to bother working for it.

Not useful for movies. Netflix and chill is not about the media it’s about the people. Many console games as well. Most individual gaming is done on smartphones at this point. Same with porn. Remote meetings you want to see the person’s eye clearly (it helps identify body language).

If it were a smartphone killer maybe you could eat that market, but smartphones are commodity products at this point. You can’t compete in that space at 3.5k usd. Even if it was good, it still will be a niche product for enthusiasts. It needs a low price and a mass market killer app.

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