Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Apple forced to make major cuts to Vision Pro headset production plans

ft.com

Post reply on HN
Print view View original

41–50 of 446 posts

Re: Apple forced to make major cuts to Vision Pro headset production plans

#41

Post by disiplus »

MBCook wrote: post #28
LegitShady wrote: post #14

Earlier quoted context omitted.

again, the issue is development dollars. Its great that its high resolution displays, the question is if your company wants to dump hundreds of thousands of development dollars making something for the vision pro when its not clear there's a consumer market for them, or who the target market is. Sure apple could sell 100,000 anything. The question is are you going to be able to make any money developing for apple's $…

“Out there” for who? Apple has customers who will buy multiple $15,000 configuration Mac Pros without batting an eye. That’s the price of the tool and for what they’re working on (perhaps a $250,000,000 movie) it’s justified. The Vision Pro, as announced, clearly isn’t much of a consumer product. The price is too high. But that’s not surprising, it does have ‘Pro’ in the name. When the Vision or Vision Air. come out…

I have a 3500 EUR MacBook pro for the only reason because my company bought it for me for work. There is no way in hell that I would spend that much for a MacBook, and I don't think my company would buy me a 4000eur vision pro.

I have a gaming PC that I bought for 2000 EUR pc that I built for entertainment and some work. 4000 EUR is so much out there that I cannot imagine who is buying it with his own money

Re: Apple forced to make major cuts to Vision Pro headset production plans

#43

Post by brookst »

LegitShady wrote: post #10
Tepix wrote: post #5

Even if they only build 100,000 units, it should be enough to build hype and get developers onboard for their more affordable mass market 2nd gen device coming in 2025. For context, Oculus sold only 56,334 of their DK1 devkits.

Oculus were nobodies more or less back then and didn't have apple's supply chain expertise, and even still their devkits were only like $300 USD 10 years ago. I feel like the major cuts are because of lack of hype. I don't think anybody understands if there is a market for this, so nobody is sure how much money to put into developing for it. To me this feels like the first apple product in a long time without a compe…

Man you really hate this thing!

Apple has the luxury of being patient, and the benefit of a developer ecosystem and bottomless funds. This release may or may not be huge (I don’t think it will), but the one after, or the one after that, probably will be.

I agree Apple doesn’t know the use cases or customers that will be big for gen 3 in a few years. So what? They didn’t know that for the Watch or iPhone either. The markets evolves, as markets do, and the developers experimented, and later-generation hardware evolved to support how people used earlier generations.

I can understand skepticism, but I really don’t understand adamance at this point.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#44

Post by spaceman_2020 »

LegitShady wrote: post #10
Tepix wrote: post #5

Even if they only build 100,000 units, it should be enough to build hype and get developers onboard for their more affordable mass market 2nd gen device coming in 2025. For context, Oculus sold only 56,334 of their DK1 devkits.

Oculus were nobodies more or less back then and didn't have apple's supply chain expertise, and even still their devkits were only like $300 USD 10 years ago. I feel like the major cuts are because of lack of hype. I don't think anybody understands if there is a market for this, so nobody is sure how much money to put into developing for it. To me this feels like the first apple product in a long time without a compe…

If I was a developer, I’d adopt this platform wholeheartedly.

Anyone who is willing to pay $3500 for this device is also likely to pay a lot for apps and games. Way better than extracting pennies out of Android users.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#45

Post by enraged_camel »

paxys wrote: post #35

The fact that not a single person wore the Vision Pro or showed off anything other than prerecorded/rendered videos during the keynote should have given everyone a clue about how far along in production it was. Everything about it gave off the vibe of marketing teams overhyping a product and engineering left to pick up the pieces afterwards, which is very unlike how Apple usually works.

I don't understand why grossly misinformed comments like this always make it to the top in these threads.

Yes, the headset exists and it works. People wore it after the keynote and wrote about the experience.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#46

Post by ryanmcdonough »

paxys wrote: post #35

The fact that not a single person wore the Vision Pro or showed off anything other than prerecorded/rendered videos during the keynote should have given everyone a clue about how far along in production it was. Everything about it gave off the vibe of marketing teams overhyping a product and engineering left to pick up the pieces afterwards, which is very unlike how Apple usually works.

They literally had hands on demos for journalists after the event...

Re: Apple forced to make major cuts to Vision Pro headset production plans

#47

Post by criddell »

LegitShady wrote: post #14
Tepix wrote: post #11

Earlier quoted context omitted.

I don't think they will have problems selling a few 100,000 units at $3500. The first testers report that the displays are indeed extraordinary and using them as desktop monitor replacements is feasible. That alone is a great use case.

again, the issue is development dollars. Its great that its high resolution displays, the question is if your company wants to dump hundreds of thousands of development dollars making something for the vision pro when its not clear there's a consumer market for them, or who the target market is. Sure apple could sell 100,000 anything. The question is are you going to be able to make any money developing for apple's $…

If a company is risk averse or doesn’t have the resources to make a big commitment, they don’t have to. Their iOS app will probably work in the headset with fairly small changes. If they see big demand, then they have the option of developing something more tailored to the headset.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#49

Post by michaelt »

MBCook wrote: post #28
LegitShady wrote: post #14

Earlier quoted context omitted.

again, the issue is development dollars. Its great that its high resolution displays, the question is if your company wants to dump hundreds of thousands of development dollars making something for the vision pro when its not clear there's a consumer market for them, or who the target market is. Sure apple could sell 100,000 anything. The question is are you going to be able to make any money developing for apple's $…

“Out there” for who? Apple has customers who will buy multiple $15,000 configuration Mac Pros without batting an eye. That’s the price of the tool and for what they’re working on (perhaps a $250,000,000 movie) it’s justified. The Vision Pro, as announced, clearly isn’t much of a consumer product. The price is too high. But that’s not surprising, it does have ‘Pro’ in the name. When the Vision or Vision Air. come out…

> The Vision Pro, as announced, clearly isn’t much of a consumer product.

Someone ought to tell Apple then; I see eight videos on https://www.apple.com/apple-vision-pro/ and seven of them show home use.

Of course, it's possible the product targeting will change. I certainly agree that "it's for business" is how the execs responsible for HoloLens and Google Glass have kept them on life support to delay pulling the plug.

Re: Apple forced to make major cuts to Vision Pro headset production plans

#50

Post by enraged_camel »

LegitShady wrote: post #10
Tepix wrote: post #5

Even if they only build 100,000 units, it should be enough to build hype and get developers onboard for their more affordable mass market 2nd gen device coming in 2025. For context, Oculus sold only 56,334 of their DK1 devkits.

Oculus were nobodies more or less back then and didn't have apple's supply chain expertise, and even still their devkits were only like $300 USD 10 years ago. I feel like the major cuts are because of lack of hype. I don't think anybody understands if there is a market for this, so nobody is sure how much money to put into developing for it. To me this feels like the first apple product in a long time without a compe…

>> To me this feels like the first apple product in a long time without a compelling use case and no solid idea of who the potential customer is.

This is exactly how the Apple Watch started! Today it's the most popular wearable on the market by a huge margin.

Post reply on HN