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YouTube is testing a more aggressive approach against ad blockers

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Re: YouTube is testing a more aggressive approach against ad blockers

#926

This doesn't really affect me since I subscribe to premium, but something that a lot of ad-based services don't seem to grasp is why people block ads. It's because they've become increasingly obnoxious. Nobody blocked ads when they were a simple column of links in the gutter or maybe an animated GIF banner with 3 frames. No, adblockers became popular because ads kept getting more loud (both visually and audibly), in…

Compare it with TV though, which is what youtube is; nobody blocked ads because they couldn't, there was no escaping them unless you physically exit the room. In my country that worked, because ads were neat 5 minute blocks every 15 odd minutes, but in the US it seems every few minutes there's an ad interrupting - but they're too short to tune out / do something else. The news channels are even worse, where the energ…

> Compare it with TV though, which is what youtube is; nobody blocked ads because they couldn't, there was no escaping them unless you physically exit the room.

VCR & fast forward.

> In my country that worked, because ads were neat 5 minute blocks every 15 odd minutes, but in the US it seems every few minutes there's an ad interrupting - but they're too short to tune out / do something else.

The US television ads switched to that format to make them more obnoxious and harder to fast forward over.

This battle between attention spam and users thinking that's obnoxious has been going on for decades.

Re: YouTube is testing a more aggressive approach against ad blockers

#927
post #771

I'll sooner stop using youtube than watch it with the ads. I've been watching it exclusively via smartyoutubetv app (an open source android TV app). Every couple of months youtube does something to break the app. Every single time the app it fixed within a couple of hours. It's not even about just the ads. I use it because it let's me remove all the crap I don't want force fed to me while all I want it watch my subsc…

I don't block YouTube ads and watch YouTube quite a bit. I've not had this experience. I don't think I've ever seen an unskippable 30 second ad. It seems to me unskippable tops out at 15 seconds. When YouTube flipped the switch a few years ago to drastically increase the number of ads it was super painful. But I have to admit I've totally gotten used to it. It's still dramatically better than cable. To me, YouTube ad…

I’ve seen multiple unskippable consecutive 15 second ads on the YouTube app on the Apple TV, and I’ve pretty sure I’ve also seen unskippable ads longer than that. I just don’t use the app anymore and plugged an old MacBook from 2011 into the tv and with Firefox and brave. My wife actually prefers that to an Apple TV now.

Re: YouTube is testing a more aggressive approach against ad blockers

#930

I block ads because they're psychological warfare that corporations wage against me. I don't care how unobtrusive the ads are. I don't care if the ads don't track me. I grew up changing the channel on TV when ads came on, and ripping adverts out of magazines before sitting down to read them. I vote for billboard bans whenever I can. I have zero tolerance for ads of any sort. Advertisers have no morals, they're comple…

> psychological warfare that corporations wage against me I see them as environmental pollution that affects the mind instead of the body (this also includes offline ads btw, I actually wish there were adblockers for the real world).

I think you're being far too generous.

Pollution is something that occurs because it's too costly to prevent, or the people producing the pollution simply don't care.

The effect advertising has one you isn't some externality that the advertisers couldn't be bothered fixing, the effect is the whole point.

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