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YouTube is testing a more aggressive approach against ad blockers

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Re: YouTube is testing a more aggressive approach against ad blockers

#261

Post by kergonath »

Xenoamorphous wrote: post #234
downrightmike wrote: post #203

My Browser My Rights. I don't allow ads because no matter how good you are, someone will figure out how to get malware into ads. Once a system is compromised, best to burn it and start over. And now there are UEFI viruses that can reinstall malware even after the OS is wiped. And then there is the recent Gigabyte Motherboard discovery they were loading EXEs silently without approval. So no, I will not lower my protec…

Their site, their rights (to block you)? You're going to cost them bandwidth and give nothing in exchange, so it's only fair. Nothing forces you to visit the site.

It’s a straw man. Nobody is saying they don’t have the right to stop serving content to people who block ads.

Re: YouTube is testing a more aggressive approach against ad blockers

#262

Post by tantalor »

sircastor wrote: post #115

So YouTube is going to make it impossible to watch without ads. Reddit's communities are going dark because Reddit (essentially) wants more ad revenue. Facebook and Instagram have been plastered with ads for longer than they haven't. And we're just a short hop from ads being "Attention required" with eyeballs tracked. I wonder if there's a possibility that this will shake Youtube from it's dominance.

> impossible to watch without ads

https://www.youtube.com/premium

> Enjoy watching YouTube uninterrupted by ads whenever you sign in - on your mobile device, desktop, or enabled TV.

Re: YouTube is testing a more aggressive approach against ad blockers

#263

Post by Verdex »

nness wrote: post #231
Verdex wrote: post #222

I don't really understand either side of the equation here. So, on the one hand you have people who use ad blockers. The first retort that comes to mind here is: Well, we'll take our business elsewhere. Which is odd because without ads they aren't paying and them leaving is the goal. Of course on the other hand ... when I read the title my thoughts weren't that I would be okay because I don't ad block youtube. My tho…

It's almost like the growth plan of every tech company in the last decade or so... Grow big by burning capital ("to hell with cost of acquisition our CLV will be so high once they're locked in"); build an ad network; realise an operating profit; fight tooth and nail to protect that ad network... Even Uber is becoming an ads company...

> Even Uber is becoming an ads company...

Yeah, with youtube it kind of makes sense that the ads would be there. Uber (TIL), Windows 11, and non-media experiences/services/goods in general looking for ways to sell ads makes my skin crawl.

Just wait until doorbells play you an ad when you press the button.

If given a single magical wish, I wonder how much havoc I could wreck by wishing that immediately before someone intends to purchase ad time or join an ad network or whatever they mystically gain an understanding of exactly what the ROI is going to be for them. My conceit is that 99% of entities that purchase ad time have a significantly negative ROI because at the end of the day the only thing that an advertiser has to be good at selling to exist is their own services.

Re: YouTube is testing a more aggressive approach against ad blockers

#264

Post by kernal »

garciasn wrote: post #83

From the article: >“YouTube’s ad-supported model supports a diverse ecosystem of creators, and provides billions of people globally access to content for free with ads,” the company’s statement says. Let's at least be 100% honest with everyone and stop with the disingenuous garbage: 1. Ad-blocker usage is roughly 25-30% of US users. 2. The average YouTube content creator makes less than 0.02 per ad view and thus why…

>3. Google made nearly $70 billion in Q1; they're not hurting at all, especially their executives.

The CEO of YouTube is probably sweating as their performance is tied to YouTube net profit. YouTube is one of many revenue streams that Alphabet will be tightening over the years. I expect the Android division to also start bringing in revenue that is not connected to Google Play.

Re: YouTube is testing a more aggressive approach against ad blockers

#266

Post by sircastor »

xboxnolifes wrote: post #139
sircastor wrote: post #115

So YouTube is going to make it impossible to watch without ads. Reddit's communities are going dark because Reddit (essentially) wants more ad revenue. Facebook and Instagram have been plastered with ads for longer than they haven't. And we're just a short hop from ads being "Attention required" with eyeballs tracked. I wonder if there's a possibility that this will shake Youtube from it's dominance.

> So YouTube is going to make it impossible to watch without ads. There is an option.

I’m willing to bet that we’re not far off from YouTube including ads even if you pay. We’ve already seen other streaming services start to do this. I think the streaming services will become more interested in ad revenue than they are in paying subscribers.

Re: YouTube is testing a more aggressive approach against ad blockers

#267

Post by INTPenis »

I hate ads so much that I'm actually paying for Youtube premium. I work in IT, I build systems, I know there are various solutions, but none of them guarantee that I can travel freely with my cellphone and connect it to any smart TV and get an AD-free experience.

So I'll gladly pay for that freedom.

Freedom is very important to me, not just that it's open source, or that I have power over ads, but also freedom of time and leisure. Ads take away freedom from me, it's a powerless feeling when an ad comes on. Real 1stworldproblem here but since we're on the topic...

Re: YouTube is testing a more aggressive approach against ad blockers

#268

Post by amelius »

nness wrote: post #231
Verdex wrote: post #222

I don't really understand either side of the equation here. So, on the one hand you have people who use ad blockers. The first retort that comes to mind here is: Well, we'll take our business elsewhere. Which is odd because without ads they aren't paying and them leaving is the goal. Of course on the other hand ... when I read the title my thoughts weren't that I would be okay because I don't ad block youtube. My tho…

It's almost like the growth plan of every tech company in the last decade or so... Grow big by burning capital ("to hell with cost of acquisition our CLV will be so high once they're locked in"); build an ad network; realise an operating profit; fight tooth and nail to protect that ad network... Even Uber is becoming an ads company...

There are too many perverse incentives linked to the advertisement business model. Perhaps we should just ban it.

Re: YouTube is testing a more aggressive approach against ad blockers

#269

Post by kergonath »

traveler01 wrote: post #240
kitsunesoba wrote: post #226

This doesn't really affect me since I subscribe to premium, but something that a lot of ad-based services don't seem to grasp is why people block ads. It's because they've become increasingly obnoxious. Nobody blocked ads when they were a simple column of links in the gutter or maybe an animated GIF banner with 3 frames. No, adblockers became popular because ads kept getting more loud (both visually and audibly), in…

Its a vicious cycle. The more adblocking people do the worse that ads get since they need to be more agressive to make more money to make for the people who use AdBlock.

“You made me do it” is a standard gaslighting technique, common in abusive relationships. If they want compliance, they just have to be nice. A sequence of 3 ads, some of them uninterruptible, before a 10-minutes video, plus breaks in the middle is not being nice, particularly as they jump up the volume to painful levels every time.

No amount of content justifies subjecting ourselves to this brain washing. And I’m not even talking about malware in ads (not on YouTube, but since you mention Adblock…)

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