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YouTube is testing a more aggressive approach against ad blockers

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Re: YouTube is testing a more aggressive approach against ad blockers

#191

Post by cplusplusfellow »

garciasn wrote: post #83

From the article: >“YouTube’s ad-supported model supports a diverse ecosystem of creators, and provides billions of people globally access to content for free with ads,” the company’s statement says. Let's at least be 100% honest with everyone and stop with the disingenuous garbage: 1. Ad-blocker usage is roughly 25-30% of US users. 2. The average YouTube content creator makes less than 0.02 per ad view and thus why…

There are entire sites that I won’t visit on mobile - since in 2023 I can’t install a working ad blocker (despite there being a few on the App Store).

Mobile experience with ads is the most user hostile experience in tech.

Re: YouTube is testing a more aggressive approach against ad blockers

#192

Post by BXlnt2EachOther »

k4rli wrote: post #6

And 1080p quality is somehow a "premium" feature now. Could YouTube be the next platform to ditch after reddit died? At least the official clients, NewPipe is quite nice.

1080p as it existed before is still available for all users; they added a new, higher-bitrate 1080p format to premium.

Re: YouTube is testing a more aggressive approach against ad blockers

#193

Post by washadjeffmad »

basq wrote: post #162
garciasn wrote: post #83

From the article: >“YouTube’s ad-supported model supports a diverse ecosystem of creators, and provides billions of people globally access to content for free with ads,” the company’s statement says. Let's at least be 100% honest with everyone and stop with the disingenuous garbage: 1. Ad-blocker usage is roughly 25-30% of US users. 2. The average YouTube content creator makes less than 0.02 per ad view and thus why…

You touch on what is effectively the biggest problem I see with ads: how aggressive they are. Interrupting my watching experience so you can show me 15 seconds of some chips bouncing around on the screen only serves to frustrate me and cause me to despise whatever you're selling. It's reminiscent of the "butt in chair" managerial mindset, and does not convey a solid understanding of how an intelligent person makes pu…

You're not their target audience, then.

It's like spam having obvious misspellings as a bandpass filter for lowered reasoning faculties. YouTube ads are made to appeal to the type of person who doesn't use adblocking. They don't care if they're intolerable to you - they already know you're not going to engage.

The question is, if ads are forced on the rest of us and we can't walk into the proverbial other room while they're on, how might we allow ads, make them useless for capturing real data about us, but have them appear valuable?

Re: YouTube is testing a more aggressive approach against ad blockers

#196

Post by garciasn »

cplusplusfellow wrote: post #191
garciasn wrote: post #83

From the article: >“YouTube’s ad-supported model supports a diverse ecosystem of creators, and provides billions of people globally access to content for free with ads,” the company’s statement says. Let's at least be 100% honest with everyone and stop with the disingenuous garbage: 1. Ad-blocker usage is roughly 25-30% of US users. 2. The average YouTube content creator makes less than 0.02 per ad view and thus why…

There are entire sites that I won’t visit on mobile - since in 2023 I can’t install a working ad blocker (despite there being a few on the App Store). Mobile experience with ads is the most user hostile experience in tech.

Wiper for iOS seems to work for me in most cases except on YouRube.

E: keeping the misspelling.

Re: YouTube is testing a more aggressive approach against ad blockers

#197

Post by paddim8 »

midoridensha wrote: post #130
garciasn wrote: post #83

From the article: >“YouTube’s ad-supported model supports a diverse ecosystem of creators, and provides billions of people globally access to content for free with ads,” the company’s statement says. Let's at least be 100% honest with everyone and stop with the disingenuous garbage: 1. Ad-blocker usage is roughly 25-30% of US users. 2. The average YouTube content creator makes less than 0.02 per ad view and thus why…

>3. Google made nearly $70 billion in Q1; they're not hurting at all, especially their executives. This is disgusting. Google's executives do an incredible amount of valuable work, easily thousands of times more than other employees, and deserve rich compensation packages. People need to be willing to pay a lot for Premium, or watch more ads, so that these executives can afford bigger yachts. Why do you hate rich peo…

To be fair, you can't expect YouTube to bleed money just because the parent company is doing well. They're not a charity.

Re: YouTube is testing a more aggressive approach against ad blockers

#198

Post by lennixm »

garciasn wrote: post #83

From the article: >“YouTube’s ad-supported model supports a diverse ecosystem of creators, and provides billions of people globally access to content for free with ads,” the company’s statement says. Let's at least be 100% honest with everyone and stop with the disingenuous garbage: 1. Ad-blocker usage is roughly 25-30% of US users. 2. The average YouTube content creator makes less than 0.02 per ad view and thus why…

I think you're being completely disingenuous here. Using an ad-blocker is free-riding and nothing less. We consume a service provided by Google through server capacity, monetization enginea, and improved discovery and by the creators through sweat and tears in creating video content without paying for it. You can consume the content without being exposed to ads while paying Google and the creators their share by buying Youtube Premium but you choose to instead steal it by both consuming it and not paying for it.

It's completely fair to argue that Google makes more than enough money to not have to rely on your ad revenue but after all you're still free-riding.

Re: YouTube is testing a more aggressive approach against ad blockers

#199

Post by Ajedi32 »

garciasn wrote: post #83

From the article: >“YouTube’s ad-supported model supports a diverse ecosystem of creators, and provides billions of people globally access to content for free with ads,” the company’s statement says. Let's at least be 100% honest with everyone and stop with the disingenuous garbage: 1. Ad-blocker usage is roughly 25-30% of US users. 2. The average YouTube content creator makes less than 0.02 per ad view and thus why…

> Google made nearly $70 billion in Q1

Very disingenuous argument. That's their revenue, not their profit, and that includes their entire business, not just YouTube. Or is your point just that Google is big, therefore even if YouTube is operating at a loss (I don't know if it is or not) they should maintain that indefinitely just because they can?

Re: YouTube is testing a more aggressive approach against ad blockers

#200

Post by BananaaRepublik »

weeblewobble wrote: post #154
sircastor wrote: post #115

So YouTube is going to make it impossible to watch without ads. Reddit's communities are going dark because Reddit (essentially) wants more ad revenue. Facebook and Instagram have been plastered with ads for longer than they haven't. And we're just a short hop from ads being "Attention required" with eyeballs tracked. I wonder if there's a possibility that this will shake Youtube from it's dominance.

Nah Reddit is pretty much back to normal. The protest is over. There are a few big subreddits like r/interestingasfuck that are still closed, but these are more like meme channels than communities. People can just get the same dozen gifs a day from r/damnthatsinteresting, r/whoadude, etc.

Not really though. The impact of the API issue being protested hasn't even occured yet. It'll be up to individuals tomorrow to cope with the objectively worse experience of browing reddit mobile on browser with the ads and annoying naggy pop-ups or the official app. I went back to reddit after the protests, but I fully expect the degraded experience to naturally nudge me towards lemmy and HN. I just can't imagine dealing with that shit when I whip out my phone during a toilet break.
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