Interview with the author https://www.digitalesbild.gwi.uni-muenchen.de/inexplicably-b... "KP: Is it important for you that the photos actually originate from real estate marketplaces? If so, how do you verify their origin? AD: Yes, that’s actually really important, otherwise the blog is just unverifiable user-generated content. If an image is submitted without a link, or no agent’s logo on the image, or I can’t find…
This is incredible given some of the listings. The fact one of the pictures is the house on literal fire, coupled with this context, goes to show that some people really don't belong anywhere in marketing or sales.
https://www.bbc.com/news/world-us-canada-64389615
I suppose leading with a picture of it actually on fire is better than a post or pre fire photo.