Give it five minutes
37signals.com
Give it five minutes
1–10 of 74 posts
Re: Give it five minutes
#2Re: Give it five minutes
#3One example: at my previous job, our ecommerce site had individual templates for each product. We only had around 20 products, but I came from a job where you might have thousands of products, so a single template was used. I just couldn't wrap my head around why you would have individual templates for each product.
The pages were mostly static (aside from a header and footer, and the pricing), and they took quite a while to make.
Then I realized that because we had so few products, we could really customize and market each page to highlight the features of each product. I went on to build a personal site with only a handful of products the same way as well.
Like Jason said, spending that extra time (even if it isn't literally 5 minutes) can really change your perception of something.
Re: Give it five minutes
#4Sometimes I hear an idea and my initial reaction is "No," when what is really going on inside me is "Let me mull it over." The trick for me is to not open my mouth too soon before I've truly given the idea a chance to breathe a little.
Re: Give it five minutes
#5Here's the real challenge: What deserves your five minutes in the first place? Many intellectually bankrupt ideas benefit from the notion that both sides of an argument should be considered. This is partially why we have dumb ideas like "intelligent design" floating around -- they get their oxygen from the mistaken notion that both sides should be considered, when in truth the issue is much more one-sided, or should be. Because ideas have power, there is an incentive to pitch such ideas and to persuade others with them, however hollow they may be on examination. There is value in talking about "clean coal", even though no such thing actually exists in the world.
You can't waste five minutes of your life every time someone says their ideas at you. So, what do you do? I suppose my approach is to try to develop a filter, to try to focus on things that are actually worth thinking about. But honing that filter is a challenge in itself, trying to keep oneself intellectually honest, trying not to indulge in parochialism. This is a tough subject, there are no easy answers.
Re: Give it five minutes
#6Re: Give it five minutes
#7I'm just future-fantasizing here but ... Wouldn't it be a ripe topic of neurochemical study to find out what happens in a brain that decides that ego stroking is more important than learning through constructive conversation? I suspect that "deciding to learn" requires a significantly higher activation energy than simply choosing to prove "I'm right".
Re: Give it five minutes
#8I read a lot of stuff and wonder how the author came up with what they wrote or how they managed to piece two points together that otherwise would have seemed unrelated. The answer is as simple as they gave it five minutes.
Re: Give it five minutes
#9Just make sure they're real, good-faith questions, not booby traps.
Re: Give it five minutes
#10Whatever the past reasons for posting I welcome this blog, if it's genuine, because it might be the first signal of a change from the usual blogspam from 37 signals that magically makes it's way to the HN front-page on a regular basis.