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YouTube is testing a more aggressive approach against ad blockers

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Re: YouTube is testing a more aggressive approach against ad blockers

#112

I feel this was the inevitable outcome of the increased availability/popularity/awareness of ad blockers - a tragedy of the commons scenario that's set us on an escalating feedback loop that won't end well for anyone involved. EDIT: I do wonder if the price point of youtube premium is too high to capture an audience that simply doesn't want ads but doesn't care about any other features. $6/mo feels higher than the ty…

I'm curious about that myself. We dropped our Youtube premium family plan when they upped the price to $22. We just recently got an email that Paramount was doubling our Paramount+ subscription price and "adding" Showtime. I don't want showtime. I just want to pay a small price to be ad free. The lower price tier is with Ads.

The trouble is apparently that Ads are worth more to these companies than ad-free subscribers.

Re: YouTube is testing a more aggressive approach against ad blockers

#113

From the article: >“YouTube’s ad-supported model supports a diverse ecosystem of creators, and provides billions of people globally access to content for free with ads,” the company’s statement says. Let's at least be 100% honest with everyone and stop with the disingenuous garbage: 1. Ad-blocker usage is roughly 25-30% of US users. 2. The average YouTube content creator makes less than 0.02 per ad view and thus why…

In case anyone is wondering, that quote is from https://www.theverge.com/2023/6/29/23778879/youtube-videos-d... - we merged the other thread (https://news.ycombinator.com/item?id=36526224) hither

Re: YouTube is testing a more aggressive approach against ad blockers

#114

" YouTube users will have only two options: to disable their ad blocker and allow ads or subscribe to YouTube Premium to get rid of all advertisements." Or Vimeo, or Facebook, or TikTok, or ...

Or tivo/dvr'ing our own computers.

It's just a big stupid farce when technology is used to bluntly cudgel users. Even if the user intents arent what corporations want.

Re: YouTube is testing a more aggressive approach against ad blockers

#115
So YouTube is going to make it impossible to watch without ads. Reddit's communities are going dark because Reddit (essentially) wants more ad revenue. Facebook and Instagram have been plastered with ads for longer than they haven't.

And we're just a short hop from ads being "Attention required" with eyeballs tracked. I wonder if there's a possibility that this will shake Youtube from it's dominance.

Re: YouTube is testing a more aggressive approach against ad blockers

#116
post #109

YouTube needs a history-less mode. I want to watch random videos without them impacting my recommendations. I have Premium, but I'll use ad blocker in a private browsing session specifically for this.

At least on the android app, there is an incognito mode. But you do lose your ad-free experience last I checked.

Re: YouTube is testing a more aggressive approach against ad blockers

#117

" YouTube users will have only two options: to disable their ad blocker and allow ads or subscribe to YouTube Premium to get rid of all advertisements." Or Vimeo, or Facebook, or TikTok, or ...

None of those platforms are a realistic alternative to youtube.

Re: YouTube is testing a more aggressive approach against ad blockers

#118

" YouTube users will have only two options: to disable their ad blocker and allow ads or subscribe to YouTube Premium to get rid of all advertisements." Or Vimeo, or Facebook, or TikTok, or ...

Or, more likely, wait until adblock developers figure out how to circumvent adblock detection. In the mean time you could probably switch your VPN country to Russia, as there's literally zero advertisements right now from google.

Re: YouTube is testing a more aggressive approach against ad blockers

#119

" YouTube users will have only two options: to disable their ad blocker and allow ads or subscribe to YouTube Premium to get rid of all advertisements." Or Vimeo, or Facebook, or TikTok, or ...

None of those platforms are a realistic alternative to youtube.

Since I started using TikTok, my demand for YouTube is down 95%

Re: YouTube is testing a more aggressive approach against ad blockers

#120

So YouTube is going to make it impossible to watch without ads. Reddit's communities are going dark because Reddit (essentially) wants more ad revenue. Facebook and Instagram have been plastered with ads for longer than they haven't. And we're just a short hop from ads being "Attention required" with eyeballs tracked. I wonder if there's a possibility that this will shake Youtube from it's dominance.

Reminds me of 'PLEASE DRINK VERIFICATION CAN' copypasta

Ads are truly a cancer on human culture, I hope society decides to wage a war on them soon.

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